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Job Id: 6174- City: Ahmedabad, Gujarat, India- Department: Strategic Marketing- Function: Sales, Marketing and Alliance- Employee Type: Permanent Full Time- Seniority Level: AssociateDescription:
**About UPL**

**UPL is a leader in global food systems and with the acquisition of Arysta LifeScience, is now one of the top 5 agricultural solutions companies worldwide. With revenue of US$5 billion, UPL has presence in 130 countries. With market access to 90 percent of world’s food basket and focused on high-growth regions, UPL represents a compelling value proposition for growers, distributors, suppliers and innovation partners in a consolidating market. UPL offers an integrated portfolio of both patented and post-patent agricultural solutions for various arable and specialty crops, including biological, crop protection, seed treatment and post-harvest solutions covering the entire crop value chain.**

**Lead & support Business growth**
- Work closely with SBU Marketing Head, Crop Managers and initiate development of campaign plans for brand promotion of specific products & Crop packages
- Facilitate the sales team in achieving their objectives/ budgets/ targets through:
(a) Enriching their product knowledge partnering with OE Team & drive LMS in their respective zones to build technical learning culture

(b) Monitoring & reporting sales campaign with specific objectives like - liquidation, demonstrations and farmer meets, field days, conduct post market campaign audits

(c ) Arranging promotional inputs timely such as leaflets, posters, banners, POP

(d) Planning & Allocation of Demo samples

(e ) Allocation and monitoring of “sales promotion” spend budgets at Zone and Territory level as per the potential and priorities

(f) Responsible in selection & appointing of Temporary staff
- Assist in obtaining the sales permissions from the Department of Agriculture and arranging Principal certificates
- Maintain rapport with Agricultural Institutes, Research Stations, KVKs.
- Provide guidance in organizing “Product/ Strategy meets” and “Trade Meets”.
- Maintain data regarding dealers, farmers / village level.
- Provide weekly MIS to HO
- Work in consultation with Tactical Marketing Head on implementation of marketing strategy for respective zone

**2. Improve Business Quality**
- Implement crop specific/ product specific/ segment specific marketing strategies
- Drive strategy meets and trade meets in coordination with the sales team
- Develop market intelligence & knowledge conducive to business development, by assessing the crop - wise / product wise potential and existing market size
- Guide sales team in identifying the right product fit against competition.
- Give timely communication of relevant marketing information and submit weekly, monthly marketing reports for review

**Team Management**
- Ensuring capability development of the FOs and improving the FO productivity
- Nurture and build a technically strong team for Sales

**We are one team, for maximum impact. One team with shared goals. We all play for the team and no-one plays against team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and how we can create innovative solutions and experiences for them.