Digital Marketing Executive

7 days ago

Ballygunge Kolkata West Bengal, India RENU SB CREATION SOFTWARE PVT LTD Full time

_**Job Description**_

Managing digital marketing initiatives and integrated marketing plans related to business growth using paid and organic channels like SEM/SEO, Facebook, Display and Remarketing.
- Develop and execute comprehensive marketing strategies that align with business objectives and market trends. Collaborate with cross-functional teams to ensure cohesive marketing efforts.
- Design and implement lead generation campaigns across various digital platforms, and locations. Develop strategies to convert leads into customers and improve customer retention. Monitor and analyze campaign performance to maximize ROI
- Enhance brand positioning and ensure consistent brand messaging across all channels. Manage and grow the company’s online presence through social media, content marketing, and SEO.
- Integrate AI tools and technologies to optimize marketing efforts and improve customer insights. Utilize AI for predictive analytics, customer segmentation, and personalized marketing
- Plan and execute offline marketing campaigns, including events, trade shows, and print media. Coordinate with sales teams to align offline and online marketing efforts.
- Oversee the creation and distribution of engaging and relevant content across digital platforms.
- Develop and manage the marketing budget, ensuring optimal allocation of resources.
- Conduct market research to identify trends, customer needs, and competitive analysis.
- Lead and mentor the marketing team, fostering a collaborative and innovative work environment. Set clear goals and KPIs for team members and provide regular performance feedback.
- Use data-driven insights to continually improve marketing strategies and tactics. Monitor, analyze, and report on key performance metrics for all marketing campaigns
- Create And Manage Google Ads Campaigns To Drive Website Traffic, Conversions, And Roi.
- Conduct Keyword Research, Write Compelling Ad Copy, And Optimize Ad Campaigns For Maximum Performance.
- Monitor And Analyze Campaign Performance Using Google Analytics And Adjust Strategies Accordingly.
- Develop And Execute Facebook Ads Campaigns To Reach Target Audiences And Achieve Marketing Objectives.
- Design Visually Appealing Ad Creative And A/B Test Ad Variations For Optimal Results.
- Analyze Ad Performance Metrics And Refine Targeting Strategies.
- Implement Lead Generation Strategies To Capture, Nurture, And Convert Leads Into Customers.
- Collaborate With The Sales Team To Ensure Seamless Lead Handoff And Follow-Up Processes.
- Creating strategy for different social media handles( YouTube, Facebook, Instagram, Twitter etc).
- Develop, implement, and manage marketing campaigns that promote the products and services of a company.
- Enhance brand awareness in the digital space.
- Analyze digital data to draw key recommendations around website optimization
- Drive website traffic and performance marketing
- Measures and reports performance of all digital marketing campaigns (Google display, Facebook and affiliates) against goals (ROI and KPIs). Key Skills
- Good understanding of content creation.
- Ability to write for social media.
- Preferable Experiance in IT

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 3 years (required)

Pay: ₹15,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

Work Location: In person

  • Junior Digital Marketing Executive

    2 weeks ago

    Kolkata, West Bengal, India Digital Amit Full time

    **Digital Amit** is looking for an enthusiastic, creative, and goal-oriented **Digital Marketing Intern** to join our dynamic and growing team. If you're passionate about digital trends, love working with data and content, and are eager to build real-world marketing skills in a collaborative environment — this is your chance to shine! **Role &...

  • Sales Executive

    4 days ago

    Kolkata, West Bengal, India Mapletree Digital Agency Full time

    *About Us:* At Mapletree Digital Agency, we are a dynamic digital marketing agency dedicated to helping businesses achieve their online goals through innovative strategies and solutions. Our team is passionate about digital marketing, and we strive to deliver exceptional results for our clients. We are currently seeking a motivated and results-driven Sales...

  • Digital Marketing Executive

    1 week ago

    Kolkata, West Bengal, India Ultimate Digital Solutions Pvt. Ltd Full time

    Post - Digital Marketing Executive Location - Kolkata (Salt Lake sector 5 ) Work Experience **:2 - 5 yrs in Google Ad words and PPC.** Salary : 20k-35k per month Mode of work - work from office **Key responsibilities**: **Requirements**: Must have knowledge of Keyword Research, Competitor - Backlink Analysis, strong knowledge in Google Ad words, PPC,...

  • Digital Marketing Executive

    5 days ago

    Ballygunge, Kolkata, West Bengal, India Institute of Academic Excellence [ IAE Group of Institutions ] Full time

    _**Urgent Requirement of Academic Marketing Manager in IAE Group of Institutions**_ **Type of Association**: Full Time **Vacancy**: 2 **Responsibilities**: Online Branding and other digital marketing activities including social media management, influencer and affiliated marketing, listing and back linking etc. **Qualifications**: - Minimum Graduation -...

  • Executive - Digital Marketing

    2 weeks ago

    New Town, Kolkata, West Bengal, India TP Digital Technologies Full time

    We are looking for an experienced **Executive - Digital Marketing**to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. **Note - Experience between 1 Year...

  • Digital Marketer

    3 days ago

    Kolkata, West Bengal, India Cal Digital Group Full time

    **About Us**: We are seeking highly motivated individuals, both freshers and experienced professionals, who are eager to embark on a dynamic career in online marketing. As a growing organization, we offer a unique opportunity to learn, grow, and contribute to our success. Join us in shaping the digital future of our brand. As a Digital Marketing Specialist...

  • Digital Marketing Executive

    6 days ago

    Bara Bazar, Kolkata, West Bengal, India TP Digital Technologies Full time

    Walk - In Interview are going Freshers/Interns are also welcome We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels. - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against...

  • Digital Marketing Executive

    2 days ago

    Bara Bazar, Kolkata, West Bengal, India TP Digital Technologies Full time

    Walk - In Interview are going Freshers/Interns are also welcome We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels. - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against...

  • Digital Marketing Executive

    2 weeks ago

    Salt Lake, Kolkata, West Bengal, India TP Digital Technologies Full time

    Responsibilities: Develop, implement, and manage comprehensive digital marketing strategies to drive online traffic and lead generation. Analyze and report on the performance of digital marketing campaigns, using data-driven insights to optimize strategies. Collaborate with cross-functional teams to ensure alignment between digital marketing efforts and...

  • Digital Marketing Executive

    2 weeks ago

    Salt Lake, Kolkata, West Bengal, India TP Digital Technologies Full time

    Responsibilities: Develop, implement, and manage comprehensive digital marketing strategies to drive online traffic and lead generation. Analyze and report on the performance of digital marketing campaigns, using data-driven insights to optimize strategies. Collaborate with cross-functional teams to ensure alignment between digital marketing efforts and...