Digital Marketing Faculty

**Job Summary**:
**Key Responsibilities**:

- Deliver high-quality digital marketing training to students through interactive lectures, practical sessions, and workshops.
- Develop and continuously update course materials, lesson plans, and assignments to align with the latest industry trends.
- Assess and evaluate student progress through assignments, quizzes, and live projects, offering constructive feedback.
- Stay abreast of the latest developments in digital marketing and incorporate them into the curriculum.
- Collaborate with the academic team to enhance the digital marketing course and student experience.

**Required Skills and Expertise**:

- **Industry Experience**: Minimum 3-4 years of hands-on experience in digital marketing, including executing successful campaigns across various channels.
- **Teaching Experience**: Proven experience in teaching digital marketing concepts and tools to students or professionals.
- **Strong Communication**: Excellent presentation, verbal, and written communication skills to effectively convey complex concepts to students.

**Technical Proficiency**:
**Search Engine Marketing (SEM) Tools**:

- **Google Ads Manager**: Expertise in creating and optimizing paid search campaigns.
- **Spyfu**: Skilled in competitor analysis and keyword research.
- **Campaign Builder**: Experience in designing and managing multi-channel campaigns.
- **Google Analytics**: Proficiency in web analytics for monitoring and measuring campaign performance.
- **Ahrefs** and **AccuRanker**: Ability to conduct in-depth SEO analysis and track keyword rankings.

**Social Media Marketing Tools**:

- **Facebook Ads Manager**, **Instagram Ads**, **Twitter Ads**, **LinkedIn Ads**: Expertise in social media advertising and campaign optimization.
- **Hootsuite** and **CoSchedule**: Experience in social media management and scheduling across platforms.

**Inbound Marketing Tools**:

- **HubSpot**, **MOZ**, **SEMrush**, **Ahrefs**: In-depth knowledge of inbound marketing strategies, including lead nurturing, SEO, and content marketing.
- **Google Analytics** and **Optimizely**: Competence in tracking, reporting, and A/B testing for campaign improvements.

**Analytics Tools**:
**Graphic Design Tools**:

- **Canva**, **Remove.bg**, **Photopea**: Hands-on experience with graphic design and image editing tools to create visually compelling content.

**Video Marketing Tools**:

- **TubeBuddy**, **Fliki**, **YouTube Studio**, **Instagram Reels**, **Lumen5**, **Renderforest**: Expertise in video marketing strategies, including video content creation, optimization, and analysis.

**AI and Predictive Tools**:

- **Predictive Analysis**, **AI-Based Keyword Research**, **ChatGPT**, **AI Chatbots**, and **AI for YouTube Channel Management**: Familiarity with artificial intelligence tools for enhancing marketing automation and personalization.

**Educational Qualifications**:

- A degree in Marketing, Business, Communications, or a related field.
- Professional certifications in digital marketing from platforms such as **Google**, **HubSpot**, or **Facebook Blueprint** are preferred.

**Why Join Us?**
- **Growth Opportunities**: Work with a forward-thinking academic team and contribute to shaping the next generation of digital marketers.
- **Dynamic Environment**: Stay updated with the latest tools and technologies in digital marketing and implement them in the curriculum.
- **Impact**: Help students develop real-world skills to excel in the fast-paced digital marketing industry.

**Job Types**: Part-time, Freelance

Pay: From ₹38,400.00 per month

Expected hours: 6 - 8 per week

Schedule:

- Day shift
- Weekend availability

Work Location: Remote