Content Writer

7 days ago

Noida Uttar Pradesh, India IMTS INSTITUTE Full time

**Key Responsibilities**:

- **Content Creation**:

- Write compelling content for landing pages, product descriptions, and other marketing materials.
- **SEO Optimization**:

- Implement SEO best practices to enhance content visibility and improve organic traffic.
- Conduct keyword research and integrate relevant keywords into content without compromising quality.
- **Content Strategy**:

- Collaborate with the marketing team to plan and execute a content calendar.
- Develop content that aligns with the company’s tone, voice, and branding guidelines.
- **Audience Engagement**:

- Create user-focused content to drive engagement, attract new customers, and retain existing users.
- Analyze audience behavior and adapt content strategies accordingly.
- **Research & Insights**:

- Stay updated on EdTech trends, educational advancements, and audience preferences.
- Conduct thorough research on industry-related topics to ensure content relevance and accuracy.
- **Performance Monitoring**:

- Track and analyze content performance metrics to refine strategies and achieve KPIs.
- Suggest improvements to optimize content effectiveness.

**Qualifications**:

- Bachelor’s degree in English, Journalism, Communications, or a related field.
- Minimum of 2 years of experience in content writing, preferably in the EdTech or education sector.
- Strong portfolio showcasing writing skills and versatility across different content formats.
- Proficiency in SEO tools and content management systems (CMS).
- Excellent command of English with impeccable grammar and editing skills.
- Ability to handle multiple projects, meet deadlines, and adapt to a fast-paced environment.

**Preferred Skills**:

- Familiarity with EdTech trends and technologies.
- Basic knowledge of graphic design tools like Canva is a plus.
- Experience in creating multimedia content, such as video scripts or podcasts, is advantageous

Pay: ₹18,262.97 - ₹20,823.97 per month

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Overtime pay

**Experience**:

- Content writing: 1 year (required)

Work Location: In person

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