Product Content Writer

6 days ago

Hyderabad Telangana, India Ikcon Technologies Inc., Full time

**Product Content Writer & Digital Marketing Executive**
**Location: Hyderabad - On-site.**
**Job Type: Full-Time.**

**About the Role**:
This is a hybrid role that demands creativity, analytical thinking, and a passion for both words and marketing.

**Key Responsibilities**:
**Product Content Writing**:

- Write clear, engaging, and SEO-optimized product descriptions, titles, and feature lists.
- Create content for product pages, landing pages, catalog, banners, and packaging (if needed).
- Research competitor products and industry trends to craft persuasive messaging.
- Collaborate with product, design, and development teams to ensure accurate and compelling product representation.
- Create scripts or content for product explainer videos, demos, or customer testimonials.

**Digital Marketing Execution**:

- Plan and run paid digital ad campaigns across Google Ads, Facebook/Instagram, and other platforms.
- Monitor performance metrics (CTR, conversions, ROAS) and optimize campaigns accordingly.
- Drive organic traffic using SEO strategies, content marketing, and backlink building.
- Manage and grow product-focused social media content and engagement.
- Utilize analytics tools to report on campaign performance and product content engagement.
- 1-3 years of proven experience in product content writing and digital marketing.
- Strong understanding of e-commerce, SEO, conversion copywriting, and digital channels.
- Hands-on experience with tools like Google Ads, Meta Ads Manager, Google Analytics, SEMrush/Ahrefs, Mailchimp/Klaviyo, and WordPress or Shopify.
- Excellent written and verbal communication skills with a strong product storytelling ability.
- Attention to detail, creativity, and analytical mindset.

**Preferred Qualifications**:

- Experience writing for tech products, SaaS, e-commerce, or D2C brands.
- Basic knowledge of HTML, CMS platforms (e.g., Shopify, Magento), and product feed management.
- Familiarity with A/B testing and conversion rate optimization (CRO).
- Graphic design skills (Canva, Figma, or Adobe Suite) are a plus.

Pay: ₹15,000.00 - ₹45,000.00 per month

**Benefits**:

- Provident Fund

Work Location: In person

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