Digital Marketing Associate

1 week ago

Chennai Tamil Nadu, India Akra Tech Full time

**LOCATION**: CHENNAI

**Requirements**:
Bachelor’s degree in Marketing, Communications, or related field.
Proven experience in digital marketing, with a focus on content creation and SEO.
Demonstrated expertise in writing for LMS, healthcare, or kids writing platforms.
Strong understanding of SEO best practices and experience with keyword research and optimization tools.
Proficiency in social media marketing and experience managing corporate social media accounts.
Proficiency in WordPress content management system.
Excellent analytical skills and ability to interpret data to drive decision-making.
Strong communication and collaboration skills, with the ability to work effectively in a fast-paced environment.

Key Responsibilities

Develop high-quality, engaging content tailored to various platforms and target audiences, with a focus on LMS, healthcare, and kids writing topics.
Conduct in-depth research on industry trends, competitor strategies, and audience preferences to inform content strategy and marketing campaigns.
Implement on-page and off-page SEO strategies to improve website visibility, keyword rankings, and organic traffic.
Utilize digital marketing techniques to generate leads and drive conversion through strategic content creation and distribution.
Manage and optimize social media channels to increase brand awareness, engagement, and follower growth.
Maintain and update company websites using WordPress, ensuring content is accurate, up-to-date, and SEO-friendly.
Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and identify areas for improvement.

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