Marketing Associate

6 days ago

India NetCom Learning Full time

**Company Overview**:
NetCom Learning is a premier provider of IT and business skills training, serving individuals and organizations worldwide. We offer a comprehensive range of training solutions tailored to meet the evolving needs of professionals and businesses in today's rapidly changing technology landscape.

**About the Role**:
We are looking for a recent graduate or a fresher with prior internship experience in marketing who is eager to dive into the world of Account-Based Marketing (ABM) and lead generation. Working closely with sales and marketing teams, the role involves a mix of strategic research, campaign execution, content creation, and performance analysis to drive targeted, high-impact marketing efforts.

**Key Responsibilities**:

- Conduct research on key accounts and gather insights to inform targeted Account-Based Marketing (ABM) strategies.
- Collaborate with sales teams to align messaging, timing, and objectives for maximum impact on target accounts.
- Track and report on ABM campaign performance metrics, providing recommendations for optimization.
- Support lead generation strategies, including inbound and outbound marketing initiatives.
- Use marketing automation tools and CRM platforms to manage and nurture leads through the sales funnel.
- Track, analyze, and report on lead generation campaign KPIs, and contribute creative ideas to drive new lead-generation initiatives.

**Requirements**:

- Looking for fresher with prior internship exposure in marketing
- Monitor all social media platforms for trending news, ideas, and feedback
- Prepare detailed promotional presentations
- Design and present new social media campaign ideas
- Help with the planning and hosting of marketing events
- Research and evaluate competitor marketing and digital content

**Why Join NetCom Learning**:

- Opportunity to work with industry-leading experts and cutting-edge technologies.
- Collaborative and inclusive work culture.
- Ongoing professional development and growth opportunities.

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