Content Writer

4 days ago

Indore Madhya Pradesh, India Appstean Infotech Pvt Ltd Full time

**Experience -**2-4 yrs

**Industry -**IT Software

**Job Role -**Content Creator, Story Teller & Copy Writer

**Location -** Indore (Hybrid)

**Employment type -**Full Time/Part Time

**Preferred -**Must have experience with Saas Based Industry

Are you a master of words, adept at spinning stories, playing with language, and transforming ideas into captivating copy? If so, you might be the perfect fit for our team

**Responsibilities**
- Collaborate with the marketing team to develop creative concepts and messaging strategies that align with the company’s brand and marketing goals.
- Develop a content calendar for marketing campaigns.
- Conduct research to understand the target audience and tailor messaging to resonate with different target audiences.
- Utilizing different writing styles to speak to various demographics.
- Improving web-based entertainment and social media content (language, message, tone, etc.) based on the way of behaving of our targeted audience
- Tracking, reporting, and analyzing social media insights (i.e. traffic, impressions, engagement, conversion rates, and so on.
- Coordinating with internal teams for creating advertising posts (e.g. for services, events, and open roles)
- Converting marketing ideas into a hashtag, blog posts, or longer posts for different social media networks.
- Create compelling ad copy, landing pages, and marketing campaigns
- Coordinating with designers and marketers to create social media images and videos that align with a brand s identity and message
- Produce well-written content that is SEO friendly and optimized for conversion.
- Define and deliver key messages and brand voice for external communications.
- Developing effective copies that meet marketing goals and resonate with target audiences.
- Creating and maintaining editorial calendars for social media content
- Stay up to date on industry trends and best practices in copywriting and content marketing.

*

**Qualifications**:

- Bachelor s degree in Marketing, Mass Communication, Journalism or a relevant field
- Ought to have no more than 3 years of Copywriting Experience at the Brand level for IT Software Industry specifically.
- Experience in strategizing SEO-focused content to increase organic customer acquisition through the website, social media, blogs, and videos.
- Capacity to capitalize on patterns and trendy content.
- Immaculate understanding of Grammar and punctuation
- Excellent storyteller and a self-starter with the ability to initiate, experiment, and execute new idea

**Must-Have**:

- Understanding of story fundamentals (effective character, trajectory, hook authenticity/details and calls-to-action)
- Keen sense of storytelling (what makes a story interesting from the audience’s perspective)
- Stellar writing skills and sense of conveying more in less words.
- Familiarity with current trends and technology with IT Industry
- LinkedIn & Twitter native writing style.
- Street smart (gives equal weightage to hard work and smart work)
- Self-learning and self-initiating attitude with attention to detail.

Pay: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Work Location: In person

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