Social Media Expert

2 weeks ago

Panchkula, India Daira Technologies Pvt Ltd Full time

**Overview**:
As a Social Media Expert, you will be responsible for developing and implementing social media strategies to enhance brand visibility, engage audiences, and drive business objectives. You will leverage your expertise in social media platforms, analytics, and content creation to optimize social media presence and performance.

**Responsibilities**:

- **Social Media Strategy**:

- Develop and execute comprehensive social media strategies aligned with the company's goals and target audience.
- Identify key performance indicators (KPIs) and metrics to measure the success of social media campaigns and initiatives.
- **Content Creation and Curation**:

- Create engaging and relevant content for social media platforms, including posts, images, videos, and stories.
- Curate user-generated content and industry-related content to supplement the content calendar and maintain a consistent posting schedule.
- **Community Engagement**:

- Foster meaningful interactions with followers and fans through active engagement, responding to comments, messages, and inquiries in a timely and professional manner.
- Monitor social media conversations and trends to identify opportunities for engagement and proactive outreach.
- **Social Media Advertising**:

- Plan, execute, and optimize paid social media advertising campaigns across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
- Monitor advertising performance, analyze results, and adjust strategies to maximize return on investment (ROI) and achieve campaign objectives.
- **Analytics and Reporting**:

- Track and analyze social media metrics and performance indicators to assess the effectiveness of social media efforts.
- Prepare regular reports and insights to share with stakeholders, highlighting key trends, successes, and areas for improvement.
- **Stay Updated with Industry Trends**:

- Stay abreast of social media trends, best practices, platform updates, and emerging technologies to inform strategy and implementation.
- Proactively recommend and implement new strategies and tactics to optimize social media presence and performance.

**Requirements**:

- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in social media management, with a strong understanding of social media platforms, algorithms, and trends.
- Proficiency in social media management tools, analytics platforms, and advertising platforms.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Strong analytical skills and ability to interpret data to drive decision-making.
- Ability to work independently and collaboratively in a fast-paced environment.
- Flexibility to adapt to changing priorities and deadlines.

**Location**: Daira Technologies Pvt Ltd, Second Floor, SCO - 47, Sector-11, Panchkula

**Employment Type**: Full Time

**Salary**: No Bar

Join our team and make a significant impact in shaping our brand's presence across social media platforms

**Job Types**: Full-time, Permanent

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: In person

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