Adobe Martech

**Years of Experience: 10+ Years**

**Position Overview**:
**Responsibilities**:

- **Lead Technology & Strategy Engagements**: Proven experience working with Adobe's Martech suite, ideally including Adobe Journey Optimizer (AJO) and the Realtime Customer Data Platform (RTCDP), or if not, the equivalent systems from other vendors. A strong understanding of marketing technology, customer journey design, and data-driven marketing strategies. Proficiency in leveraging Adobe tools for automated journey creation, data activation, and personalization.
- **Data Architecture**:Strong experience designing and working with enterprise data structures across multiple systems. Recommend best practices for designing & planning data structures - tables, fields and NoSQL JSON structures. Ideally would have worked with Adobe’s XMD data format.
- **Data Analysis**: Continuously analyze campaign performance metrics and data insights to refine strategies for better outcomes. Develop and execute segmentation strategies within the RTCDP to drive targeted and personalized marketing campaigns
- **Training**:create presentations and instruct other team members on the use of AEP, RTCDP & AJO, and oversee/mentor those team members as they learn the tools
- **Client Collaboration**: Gain in-depth knowledge of a client’s digital experience strategy, online business model, and customer goals. Work closely with clients to implement data integrations in support of customer use cases and journeys. Confident and professional in client-facing meetings, including with senior leadership.

**Requirements**:

- Bachelor’s Degree, Master’s Degree a plus, in the field of technology or business or equivalent work experience.
- Demonstrated strong background as a solutions architect.
- Play a pivotal role in designing, implementing, and optimizing marketing campaigns and customer journeys using Adobe's Martech suite and associated tools
- Experience with the implementation and configuration of other products from Adobe's Martech suite, such as RTCDP, Analytics & Target, to meet specific business goals
- JavaScript and/or Python coding skills

**Nice to Have**:

- Certifications with relevant digital marketing tools.
- Experience with machine learning technology.
- Solid understanding of data security/privacy best practices.
- Experience with other customer data platforms (CDPs) such as Tealium, Salesforce, Segment, Treasure Data, etc.

Schedule:

- Day shift

Application Question(s):

- Are you open for a 5-6 Months Contractual role?
- How immediately you can join in days?

**Experience**:

- Adobe Martech: 8 years (preferred)
- JavaScript/Python: 9 years (preferred)

Work Location: Remote