B2b Content Marketing Intern

**CTC: 1 LPA to 2 LPA**

**Roles and Responsibilities**

**Assist in Content Creation**: Help create high-quality B2B content, including blogs, social media posts, newsletters, and case studies targeted at business users and decision-makers.

**SEO Support**: Assist in keyword research, on-page optimization, and structuring content to enhance organic visibility.

**Paid Campaign Support**: Help manage Google Ads and Meta Ads campaigns with clear objectives around lead generation, engagement, and conversions.

**Brand Voice & Consistency**: Ensure that the brand’s voice and identity remain consistent across various content pieces and digital channels.

**Social Media Assistance**: Support in managing LinkedIn and other social channels, ensuring posts are aligned with the brand’s business goals.

**Content Calendar Assistance**: Help maintain the social media content calendar and ensure timely production of engaging posts.

**Collaboration**: Work alongside business, design, research, and product teams to gather insights for content creation.

**Competitor & Market Research**: Assist in gathering competitor data and market insights to identify content opportunities.

**Repurpose Content**: Help transform long-form content into microblogs, carousels, and infographics for social media.

**Content Performance Monitoring**: Assist in tracking and analyzing content performance using tools like Google Analytics, Search Console, and Meta Business Suite.

**Stay Updated**: Stay current on SEO best practices, B2B content trends, and digital marketing innovations.

**Paid Campaign Assistance**: Support in planning and optimizing paid campaigns across platforms like Google, Meta, LinkedIn, etc.

**Monitor Metrics**: Help track key metrics like CTR, ROAS, and CPL, and suggest improvements based on performance data.

**Content Experimentation**: Assist in A/B testing creatives, landing pages, and campaigns to improve performance.

**Assist in Community Engagement**: Support in growing the brand’s online community by engaging in conversations and campaigns.

**Reporting**: Assist in creating reports to analyze campaign performance and recommend actionable insights.

**Brand Consistency**: Ensure content aligns with the overall brand message and voice across all touchpoints.

**General Marketing Support**: Assist with PR, events, partnerships, and community initiatives as needed.

**Must-HavesUp to 1 Year of Experience** in content creation, SEO, or digital marketing, preferably in B2B industries like SaaS, fintech, or consulting.

**Basic SEO Understanding**: Familiarity with SEO best practices and keyword research.

**Basic Paid Media Knowledge**: Some hands-on experience or willingness to learn how to run and optimize Google Ads and Meta Ads.

**Strong Writing Skills**: Ability to produce clear, concise, and engaging content for B2B audiences.

**Self-Motivated & Organized**: Ability to manage time effectively and work independently to meet deadlines.

**Willingness to Learn**: Eagerness to grow and take ownership of tasks with guidance and feedback.

**Non-Negotiables**:
**Minimum 0-1 Year of Experience** in content creation and digital marketing in a B2B context.

**Basic Understanding of Business Functions**: Ability to understand and communicate in a business environment.

**Comfortable Working on Multiple Projects**: Ability to juggle different tasks, prioritize effectively, and ensure quality content delivery.

**Job Type**: Internship

Pay: ₹10,000.00 - ₹15,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Application Question(s):

- Imagine we’re launching a new SaaS tool for exporters. What kind of content would you post on LinkedIn to promote it?
- Which tools or platforms have you used (even at a basic level)?
- How do you usually manage multiple tasks or deadlines? Share a quick example.
- Share 1-2 links to content you’ve created

(blogs, LinkedIn posts, newsletters, case studies, or videos — even college projects or personal content are okay)
- How would you explain the difference between B2B and B2C content marketing?

Work Location: In person