Digital Marketing Executive

Our JourneyWe are Corridor Seven Coffee Roasters, founded in 2017. Considered pioneers in the emerging industry, our passion for crafting and concept curation has not only led us to win national championships twice but also to build future champions. We hand-hold our customers as we introduce them to specialty industry. With 2x coffee championship-winning expertise, specialised QC, training centre, 83+ scoring coffee., we dedicate ourselves to showcasing the best of Indian coffee to the world.
- Our Vision**Vision**: To be recognised as a pioneering force, and aim to bring Indian coffee to the World map with our qualitative and passionate approach.

**Mission**: We strive to build enduring relationships with farmers, empower communities, with an aim to redefine the coffee experience through our unwavering commitment to quality.
- Our CultureOver the last seven years, Corridor Seven Coffee Roasters has grown from a specialty coffee roastery into a vibrant cultural hub. Through events, partnerships, and a shared passion for exceptional coffee, we've built a community rooted in meaningful relationships and creative collaborations. Our championship-winning team (Indian Aeropress Champion 2017, National Barista Champion 2022) thrives on cross-functional learning and innovation. We foster a dynamic work culture where everyone explores all aspects of the business, driving holistic growth and quality. We're committed to ethical sourcing-working directly with Indian coffee farmers, without middlemen or negotiations. This ensures traceable, high-quality coffee for our customers and fair prices for our producers.

We at Corridor Seven Coffee Roasters endeavours to empower Indian Coffee Farmers with a no middlemen & no negotiation approach - sourcing directly from them. By sourcing the harvest ourselves, we can ensure both the quality of coffee as well as transparency for our customers plus a fair trade price and ethical treatment for the producers.

**DIGITAL MARKETING EXECUTIVE**

**Key Responsibilities**:
**SEO & SEM**: Optimize website content for search visibility (SEO) and manage paid ad campaigns (Google, Meta, Amazon) to drive traffic and conversions (SEM).

**Customer Purchase Path (CPP) Optimization**: Collaborate with developers to streamline the online shopping journey and drive growth through performance-focused strategies.

**Analytics & Reporting**: Use tools like Google Analytics and ad dashboards to track performance, report on KPIs (CPL, CPA, ROI, ROAS), and make data-driven recommendations.

**Campaign Execution**: Lead digital campaigns tied to product launches, promotions, and seasonal sales. Work ly with the community and creative teams for campaign assets.

**Strategic Product Launches**: Support the go-to-market strategy for new products across our webstore and third-party platforms like Amazon.

**Platform-Specific KPI Optimization**: Tailor ad strategies to optimize KPIs across Meta, Google, and Amazon platforms.

**Customer Engagement**: Respond to customer reviews, comments, and inquiries. Encourage user-generated content and foster online community engagement.

**E-commerce Support**: Partner with the operations team to ensure smooth order processing and improve the online shopping experience.

**Market Research**: Monitor digital marketing trends, competitor activity, and new tools to keep strategies fresh and competitive.

**Qualifications**
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Certification in digital marketing tools or platforms is a plus (e.g., Google Ads, HubSpot, Meta Blueprint, SEO certifications, etc.)
- 1-2 years of hands-on experience in digital marketing or related internships.
- Experience managing or supporting paid campaigns and organic content strategies is a plus.

**Key Skills**:

- Strong written and verbal communication skills.
- Ability to write clear, concise marketing copy.
- Understanding of content marketing, audience segmentation, and storytelling.

**How to apply