Copy Supervisor

6 days ago

Mumbai Maharashtra, India Experience Commerce Full time

Job Location: Mumbai
- Reporting To: Manager Copy

**Role & Responsibilities**:
**Team Leadership & Development**
- Mentor and guide a team of Copywriters and Senior Copywriters.
- Allocate brands and BAU social workloads fairly and manage capacity.
- Conduct regular feedback sessions, writing reviews, and skill-building workshops.

**Hands-On Copywriting**
- Own end-to-end copy for a few brands (social posts, short-form scripts, digital ads).
- Ensure all copy aligns with brand voice, tone, and strategic objectives.
- Review and polish team-produced copy for quality, consistency, and impact.

**Client Engagement & Content Planning**
- Lead content-plan discussions and pitch sessions with clients.
- Understand brand goals, target audiences, and performance metrics to craft proposals.
- Translate client briefs into comprehensive social content calendars and storytelling roadmaps.

**Idea Generation & Campaign Strategy**
- Regularly ideate and present bold, differentiated campaign concepts.
- Collaborate with account executives, art directors, strategists, and media planners to integrate copy into omnichannel executions.
- Stay on top of social trends, platform features, and cultural moments to keep concepts fresh.

**Quality & Process Management**
- Establish and maintain copy style guides, voice documents, and approval workflows.
- Ensure timely delivery of copy drafts, revisions, and final files.
- Partner with account teams to align on timelines, budgets, and deliverables.

**Skills & experience required to Succeed in this role**:
**Experience**:
6-8 years in a digital advertising or integrated agency, with at least 2 years in a supervisory role. Proven track record in social media content creation and copywriting across platforms (Facebook, Instagram, LinkedIn, X, Youtube).

**Core Skills**:

- Exceptional writing, editing, and storytelling abilities.
- Strong client-facing and presentation skills; comfortable “selling” ideas.
- Leadership mindset with a knack for coaching and motivating writers.
- Strategic thinker who can align copy with wider business and brand objectives.

**Attributes**:

- Proactive, resourceful, and able to juggle multiple brands and priorities.
- Passionate about culture, trends, and the evolving digital landscape.
- Detail-oriented with a drive for excellence under tight deadlines.

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