Content Expert

7 days ago

Salt Lake Kolkata West Bengal, India ICA Edu Skills Full time

**Job Title**: Content Expert
**Company**: ICA Edu Skills HO
**Location**: Salt Lake, Kolkata
**Experience Required**: 1-3 Years
**Employment Type**: Full-Time
**Industry**: Education / EdTech / Training

**About ICA Edu Skills**:
Founded in 1999, **ICA Edu Skills** is a leading training and skill development institute in India, committed to making the country's youth employable. With a PAN-India presence and a focus on practical, industry-aligned training in areas like finance, digital marketing, and accounting, ICA bridges the gap between education and employment.

**Position Summary**:
**Key Responsibilities**:

- Develop **content strategies and calendars** aligned with product, marketing, and SEO objectives.
- Identify **content gaps and opportunities** across channels and suggest actionable improvements.
- Design and maintain **presentations, case studies, learning exercises**, and other support materials aligned with current industry trends.
- Analyze content performance using tools like Google Analytics; optimize based on CTR, bounce rate, engagement, and SEO guidelines.
- Collaborate with **product managers, designers, developers, and marketing teams** to ensure content meets business goals and user expectations.
- Manage and publish content using **CMS platforms and blogging tools** while maintaining formatting standards and accessibility.
- Stay updated with **digital content trends**, **SEO best practices**, **UI/UX writing**, and **AI-powered content tools**.
- Utilize tools like **Grammarly** and **popular AI writing assistants** to enhance content quality and efficiency.

**Key Skills Required**:

- Digital Content Strategy
- Content Creation & Development
- SEO Writing & Optimization
- Content Management Systems (CMS)
- Analytics & Performance Monitoring
- UI/UX Microcopy Writing
- Familiarity with Grammarly and AI Writing Tools

**Preferred Qualifications**:

- Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or related field.
- Strong portfolio showcasing a variety of digital content formats.
- Experience working in an EdTech, SaaS, or digital-first environment is a plus.

**Job Types**: Full-time, Permanent

Pay: Up to ₹28,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Fixed shift

Work Location: In person

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