Digital Marketing

1 week ago

Thane, India Stamp'it Robotai & Solutions pvt ltd Full time

B2B and B2C Marketing Manager is responsible for leading and contributing to projects that drive revenue growth. The B2B Marketing Manager will report directly to the VP of Marketing and be responsible for the development and management of broad-based B2B marketing programs, implementation and results. This person will manage marketing efforts for brand position and awareness. They will manage lead generation, web site development and content curation/creation, and sales collateral. This high-impact role will work across functions and, interact with clients, vendors, and senior leaders.

Role and Responsibilities
- He/ She should have experience in food brands
- Design content marketing strategies and set short-term goals.
- Experience working with a sales team in both Sales Enablement and Account-Based Approach.
- Knowledge of Demand Generation tactics and Lead Conversion principles.
- Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
- Ability to create value propositions that communicate clearly to targeted audiences.
- Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
- Accomplished at leveraging full value from marketing automation processes and tools.
- Oversee marketing lead generation
- Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B as well as B2C clients
- Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales and broader organization
- Perform industry and competitive analysis to inform the sales process and help positioning and messaging
- Perform ongoing tracking and reporting on B2B and B2C marketing initiatives
- Monitoring industry trends in order to identify new opportunities for business growth
- Providing leadership and direction to staff members throughout the organization

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹200,000.00 - ₹300,000.00 per year

**Benefits**:

- Cell phone reimbursement
- Provident Fund

Schedule:

- Day shift
- Morning shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Thane, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 1 year (required)
- total work: 1 year (preferred)

Work Location: In person

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