Junior Digital Marketing Executive
2 weeks ago
**Job description**
**Job description**
- **SEO & Website Management**:
- Optimize website content for search engines (SEO).
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Improve website performance and user experience (UX).
- **Social Media Marketing**:
- Manage social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Create and schedule engaging content, including posts, videos, and stories.
- Monitor engagement, respond to comments, and grow the online community.
- **Content Marketing**:
- Develop blog posts, articles, and other digital content.
- Collaborate with designers and writers for high-quality content.
- Ensure brand consistency across all channels.
- **Paid Advertising (PPC & Social Ads)**:
- Run Google Ads, Facebook Ads, LinkedIn Ads, and other paid campaigns.
- Optimize ad performance through A/B testing and analytics.
- Allocate and monitor the advertising budget.
- Analyze open rates, click-through rates, and conversions.
- **Analytics & Reporting**:
- Track and analyze website traffic using tools like Google Analytics.
- Measure the performance of campaigns and provide insights.
- Generate reports and suggest improvements for better results.
- **Market Research & Trend Analysis**:
- Stay updated on digital marketing trends, tools, and best practices.
- Monitor competitor activities and adjust strategies accordingly.
- **Collaboration & Communication**:
- Work with sales, design, and content teams for cohesive marketing strategies.
- Communicate insights and results to stakeholders and management.
**Key Skills Required**
- SEO & SEM expertise
- Social media management
- Google Ads & Facebook Ads knowledge
- Content creation and copywriting
- Data analysis and reporting (Google Analytics, Data Studio)
- Basic design skills (Canva, Photoshop is a plus)
- Marketing automation tools
**Job Types**: Full-time, Part-time
Pay: ₹12,000.00 - ₹18,000.00 per month
Schedule:
- Day shift
Work Location: In person
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