Media Buyer

**Build, Scale & Operate Leading DTC Brands alongside A-Players***:
**Maneuver Marketing**:
Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

**This is just the beginning of our journey, and you could be part of the next stage of our growth**

**Your Role**:
As Maneuver scales through deeper use of AI, automation, APIs, and cross-functional media intelligence, we're evolving the Media Buyer role from a pure execution function into a hybrid operator-strategist.

You take full ownership of performance outcomes on specific projects, acting as a strategic growth driver by identifying high-leverage opportunities across creative, audience, funnel, offer, and structure, while partnering with Growth Strategists to steer spend decisions and leading end-to-end media operations to enable sustainable scaling.

**What You’ll Do**:
**Problem Diagnosis & Opportunity Identification**:

- Media Buying: Identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up
- Researches the market, product, and competition proactively to contribute valuable inputs
- Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, etc.
- Funnel: Identify gaps in post-click experience, including the landing page, mobile vs desktop, cross-sells/upsells, etc.

**Smart Use of Video Inventory**:

- Pair videos with optimal new copy and/or resurface high-performing legacy copy that can give new videos an edge
- Adjust post click destinations to maximize performance (Sales page vs listicle vs quiz vs VSL funnel)
- Suggest structural changes and solve for bottlenecks in AOV, CVR, or backend monetization
- You’ll work with Growth Strategist and the rest of the team to identify patterns across video types (VSLs, influencer, partnership, in-house) to inform future creative strategy and funnel adjustments — testing different LPs, listicles, upsell paths, or offers to maximize CVR and AOV.

**Data, Reporting & Collaboration**:

- Partner with Growth Strategist and Haus measurement team to determine real ROAS thresholds using in-platform + post-purchase data
- Triangulate multiple data sources to define what 'good performance' looks like and push back on misleading signals
- Create comprehensive performance tracking using advanced Google Sheets capabilities. Familiarity with formulas like VLOOKUPs & pivot tables is compulsory
- Provides clear, actionable analysis of the data—translating numbers into insights that help optimize performance and drive better decision-making.

**Optimize Testing Architecture**:

- Build efficient structures for testing including including dedicated VSL campaigns, isolated placements (Reels vs Feed vs Stories), and strategic use of cost caps, bid multipliers, and volume bidding
- Ensure video throughput velocity (number of videos tested, scaled, iterated) through optimizing test setups workflow, batching creative variants, and minimizing launch bottlenecks
- Organize and group tests across video types and creative formats (VSLs, influencer, partnership, inhouse)
- Analyze and compare performance across different campaign structures post-testing to identify optimal architectures for scaling

**Perform Media Buying Responsibilities**:

- Campaign management: Monitor, trim, scale, add ads, and rotate past performers
- Brief, coordinate, and quality-check executions with virtual assistants (VAs)
- Perform weekend/holiday campaign monitoring and high priority optimizations
- Work with Creative, Compliance, and Product teams to ensure ads remain within policy boundaries — balancing creativity with delivery reliability

**Project Ownership**:

- Demonstrate deep understanding of strategic project outcomes and constraints, taking accountability for results
- Actively seek ways to contribute to project success beyond assigned tasks, including taking items off Growth Strategist's and other team members' plates to help them focus on highest-value activities
- Learn from other accounts and bridge insights across different projects to identify patterns and opportunities for improvement
- Execute with agency and urgency while maintaining quality standards

**How You’ll Succeed**:

- Grow incremental Meta spend (with a focus on Instagram Feeds/Reels/Stories and Facebook Reels)
- Drive profitable blended ROAS (>1x)