PPC Executive
2 days ago
**Key Responsibilities**:
- Plan, create, and manage PPC campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms.
- Conduct keyword research, competitor analysis, and audience targeting.
- Monitor campaign performance and optimize bids, budgets, and creatives to maximize ROI.
- Prepare performance reports and analyze metrics like CTR, CPC, CPA, and ROAS.
- A/B test ad creatives, landing pages, and strategies to improve results.
- Stay updated with PPC trends, platform updates, and best practices.
- Collaborate with marketing and design teams to align campaigns with overall brand strategy.
**Requirements**:
- Bachelor’s degree in Marketing, Business, or a related field (preferred).
- 1-2 years of proven experience managing PPC campaigns, preferably in e-commerce.
- Hands-on expertise with Google Ads, Meta Ads Manager, and analytics tools (Google Analytics, Tag Manager).
- Strong understanding of keyword research, audience segmentation, and ad copywriting.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Google Ads Certification (preferred but not mandatory).
**Job Types**: Full-time, Permanent, Fresher
Pay: Up to ₹24,000.00 per month
Application Question(s):
- Are you from Indore, Madhya Pradesh?
**Language**:
- Do you have fluency in English? (required)
Work Location: In person
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