Content Writer

**Content Writer**

**Overview of the Role**:
We’re looking for a highly experienced Content Writer with at least 3-4 years of experience in creating compelling, well-researched, and engaging content. You will be responsible for writing content across various platforms, including social media, blogs, newsletters, websites, promotional materials, and other printed or physical formats. The role also involves crafting video scripts, aligning content with our brand’s tone, and engaging our target audience. Additionally, you should be an expert in creating social media posts, writing captivating captions, managing content calendars, and optimizing content using AI tools.

**Primary Responsibilities**:

- **You must** write **clear, engaging,**and **on-brand content** across platforms, including **social media, blogs, newsletters, websites, promotional materials, printed or physical formats**, and **video scripts** that spark creativity, command attention, stir emotions, and leave a memorable brand impact well beyond the first watch
- **You have to** conduct **research** to gather valuable information and create well-crafted content that resonates with the audience.
- **You will** collaborate with **design, academic, and marketing teams** to ensure content aligns with overall **strategies** and objectives.
- **You must** manage **social media accounts**, overseeing **content creation**, scheduling posts, and engaging with the community through **captivating captions**.
- **You will** track **content performance** and use **analytics** to suggest improvements for future content.
- **You have to** ensure the **timely delivery** of content while maintaining **high standards** of quality, accuracy, and **brand consistency**.
- **You must** be proficient in **AI tools** like **GPT-based writing assistants** and **content optimization platforms** to streamline content creation, proofreading, and relevance.

**Preferred Skills & Qualifications**:

- **Bachelor’s or Master’s Degree** in English, Communications, Journalism, Marketing, or a relevant field preferred. Equivalent professional experience will also be considered.
- **4-5 years of professional experience** in content writing, with expertise in **digital marketing, social media, academic branding**, and producing content across various platforms (blogs, websites, social media, newsletters, etc.).
- **Proven experience in writing compelling video scripts**, aligning with brand tone and strategy.
- **Exceptional command of grammar, style, and tone**, with a keen attention to detail and ability to tailor content for diverse audiences.
- **Proficiency with content management systems** (CMS) and **social media platforms**, with hands-on experience in content scheduling and optimization.
- Ability to **collaborate across teams** (designers, marketing, and product teams) to ensure content consistency and alignment with overarching brand goals.
- **Basic knowledge of SEO** principles, with a willingness to grow expertise in optimizing content for search visibility and audience engagement.
- **Additional skills** in **photography, video editing, or graphic design** are a plus, enabling cross-functional content creation.

**Job Types**: Full-time, Permanent

**Benefits**:

- Health insurance
- Provident Fund

Work Location: In person