Digital Marketing Expert Google Ads

2 weeks ago

Mohali, India The Brihaspati Infotech Pvt Ltd Full time

**Total experience - Minimum 7+ Years.**:

- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills
- BS/MS degree
- **7 to 12 Years of Proven working experience in digital marketing (Experience should be only in Service/ Product based IT Company)**:

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

**Job Types**: Full-time, Regular / Permanent, Fresher

**Salary**: ₹60,000.00 - ₹70,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Paid time off

Schedule:

- Day shift
- Monday to Friday
- Morning shift
- Night shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Mohali, Punjab: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Landing Pages: 7 years (required)
- User Personas: 7 years (required)
- Generation of Google Reports: 7 years (required)

**Speak with the employer**
+91 9041792888
- Health insurance

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