Digital Marketing Executive

1 week ago

Kazhakoottam Thiruvananthapuram Kerala, India Southern Stock Academy Full time

**1. Social Media Management**
- Plan, create, and publish engaging content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Monitor social media trends, hashtags, and competitor activities.
- Increase followers, engagement, and reach through organic and paid strategies.

**2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)**
- Optimize website content, blogs, and landing pages for better ranking.
- Conduct keyword research and implement on-page/off-page SEO strategies.
- Manage Google Ads campaigns and analyze their performance.

**3. Content Creation & Marketing**
- Coordinate with designers and video editors for high-quality visuals.
- Ensure brand consistency across all platforms.

**4. Online Reputation Management (ORM)**
- Monitor and respond to online reviews, comments, and queries.
- Encourage customers to share positive feedback and manage negative reviews.
- Maintain brand image on Google reviews, Justdial, and other platforms.

**5. Lead Generation & Campaigns**
- Plan and execute digital campaigns to generate quality leads.
- Track conversion rates and optimize campaigns for better ROI.
- Collaborate with the sales team to ensure lead nurturing.

**6. Analytics & Reporting**
- Track, measure, and report digital marketing performance (followers, reach, impressions, clicks, leads).
- Use tools like Google Analytics, Facebook Insights, and LinkedIn Analytics.
- Provide weekly/monthly reports to management with insights and recommendations.
- Manage WhatsApp broadcasts and campaign promotions.
- Segment audiences for personalized communication.

**8. Event & Campaign Support**
- Promote upcoming events, webinars, and programs online.
- Create buzz through teaser posts, countdowns, and live updates.
- Ensure coverage of program photos and videos on digital platforms.

**9. Collaboration & Coordination**
- Work closely with the design, sales, and management teams.
- Share updates, campaign plans, and progress reports regularly.
- Ensure timely execution of digital marketing activities.

**10. Continuous Improvement**
- Stay updated with digital marketing trends, tools, and best practices.
- Experiment with new strategies for better engagement and lead generation.
- Continuously improve content, campaigns, and digital presence.

**Job Types**: Full-time, Fresher

Pay: ₹12,000.00 - ₹25,000.00 per month

Work Location: In person

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