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Trade Marketing Executive

2 weeks ago

Mumbai Maharashtra, India Unilever Full time

**Job Position: Trade Marketing Executive****:
**Division: Ice Creams**

**Location: Mumbai HO**:

- CSP BU Executive will be responsible for implementing the omnichannel plans for the assigned BU.
- This person will wear the execution hat for the CSP team and will hold the end-to-end execution of the decided plans and channel JtBDs.
- He/she will be responsible for holding execution across all channels for the BU/brands assigned to them and will be expected to bring channel specific insights to the table.
- He/she will be expected to have strong stakeholder management skills as the role will involve interacting with diverse stakeholders - SC, finance, DP, Channel SMEs & CSP Geography Teams

**Main Responsibilities**
- Responsible for getting the execution right and ensuring implementation is happening OTIF.
- Person will have to manage all the channels and will hold the execution of the channel JtBDs end to end. Activation of all channels specific plans to be done by this person
- Engaging with channel and branch counterparts in order to ensure smooth operational flow of the business.
- Understand the business performance by triangulating the problem by looking at internal and external data and suggest a plan of action to grow the business.
- Should have strong analytical skills to evaluate business parameters and efficiency parameters.
- Work closely with CSP BU manager to make a rolling 3-month sales plan with overall growth delivery mindset.
- Should be able to liaison with the branch and convert brand JtBDs to channel / branch JtBDs and be able to act on them.

**Key Skills Needed**
- Strong Analytical Skills and strong oral and written communication skills
- Great people skills and strong stakeholder management skills
- High bias for action
- Should understand shopper behaviours across channels.
- Understanding of multiple channels is preferred but not limiting.