Content Writer and Editor

**About the Company**

Daraad Group's heritage is rooted in visionary leadership and a steadfast commitment to quality and innovation. Founded by the dynamic engineer and Chairman, **Mr. Saurabh Kumar Ambastha**, the group has evolved into a multifaceted enterprise comprising three key entities:
**Daraad Engicon Private Limited (DEPL)**: Established in 2020, DEPL focuses on real estate, utility project EPC, and material supply for project execution. It has become a trusted partner in executing drinking water, electrical, and renewable energy projects.

**Daraad Industries Private Limited (DIPL)**: Founded in 2022, DIPL specializes in manufacturing HDPE, uPVC, and MDPE pipes, as well as solar UPS/inverters, solar street lights, and solar modules.

**Subhangni Organics LLP (SOL)**: Launched in 2024, SOL marks the group's expansion into the organic and sustainable products market. It focuses on agro-farming and organic solutions to meet community health and wellness needs.

Daraad Group has maintained a foundation of integrity, quality, and forward-thinking throughout its journey. This legacy propels the group to embrace new technologies, build strategic partnerships, and uphold its commitment to sustainable development. As the group continues to evolve, it remains dedicated to creating a world of possibilities.

**Job Summary**

We are looking for a passionate **Content Writer - Digital Marketing** with a flair for storytelling and a strong grasp of digital marketing trends. In this role, you will craft compelling, SEO-optimized content across websites, blogs, social media, and campaigns to engage audiences and enhance brand presence. If you love writing, creating impactful narratives, and driving digital engagement, we’d love to hear from you

**Key Responsibilities**:

- Develop brand-aligned stories that highlight products, services, and industry trends in a compelling and relatable manner.
- Write persuasive marketing copy for landing pages, advertisements, and lead-generation campaigns that drive action.
- Optimize content for SEO by incorporating keyword strategies, meta descriptions, and best practices for online visibility.
- Collaborate with designers and marketers to create multimedia content, including videos, infographics, and interactive pieces.
- Edit, proofread, and refine content to maintain clarity, engagement, and brand consistency.
- Analyze content performance using digital analytics tools and refine strategies for better engagement.
- Stay ahead of digital marketing trends, storytelling techniques, and content innovations to enhance brand communication.

**Required Skills And Qualifications**:

- Master’s degree in Language & Literature, Mass Communication, Business Administration, or any discipline.
- A deep passion for writing and storytelling, with the ability to craft narratives that captivate and inspire.
- Proven experience in content writing, particularly in digital marketing or brand storytelling.
- Strong understanding of SEO, content marketing, and audience engagement strategies.
- Ability to adapt writing style for different platforms and target audiences.
- Familiarity with content management systems (WordPress, etc.) and social media marketing tools.
- Strong research skills and the ability to turn complex topics into engaging, reader-friendly content.
- Excellent proofreading and editing skills with attention to detail and brand tone.

**Preferred Qualifications**:

- Knowledge of Google Analytics, SEMrush, Ahrefs, or other digital marketing tools.
- Experience crafting content for B2B and B2C brands.
- Basic understanding of HTML, CSS, and digital design principles (preferred but not mandatory).

**Why Join Us?**
- Unleash your creativity and tell stories that make an impact.
- Work in a collaborative and innovative environment where ideas are valued.
- Be part of a team that believes in the power of storytelling to drive engagement and business success.

**How to Apply**:
**Job Types**: Full-time, Permanent, Fresher, Part-time, Internship, Contractual / Temporary, Freelance, Volunteer
Contract length: 12 months

Pay: Up to ₹50,000.00 per month

Expected hours: No more than 54 per week

**Benefits**:

- Health insurance
- Life insurance
- Paid time off
- Provident Fund

Schedule:

- Day shift

Work Location: In person