Google Ads

**Job description**:
As a Google Ads / PPC Expert, you will be responsible for planning, implementing, and optimizing Pay-Per-Click (PPC) advertising campaigns to drive traffic, conversions, and revenue for our clients or organization. You will leverage your expertise in Google Ads, along with other PPC platforms, to achieve performance goals and maximize return on investment (ROI). This role requires a deep understanding of digital advertising strategies, data analysis, and continuous optimization techniques.

**Key Responsibilities**:
**Campaign Strategy and Planning**:

- Develop comprehensive PPC strategies aligned with client objectives or organizational goals.
- Conduct keyword research, competitor analysis, and audience targeting to identify opportunities and inform campaign planning.
- Create campaign structures, ad groups, and ad copy that align with client goals and maximize relevancy and performance.

**Google Ads Management**:

- Set up and manage Google Ads campaigns across search, display, video, and other relevant networks.
- Monitor campaign performance, budgets, and bidding strategies to ensure optimal performance and cost-efficiency.
- Continuously optimize campaigns by adjusting keywords, ad copy, targeting parameters, and bid adjustments based on performance data and trends.

**PPC Platform Expertise**:

- Stay updated on the latest features, trends, and best practices within Google Ads and other PPC platforms (e.g., Bing Ads, Facebook Ads).
- Implement advanced targeting techniques, such as remarketing, audience segmentation, and custom audience creation.
- Test and experiment with new ad formats, bidding strategies, and campaign settings to improve performance and drive innovation.

**Data Analysis and Reporting**:

- Analyze campaign performance metrics, including click-through rate (CTR), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and other KPIs.
- Generate regular reports and dashboards to communicate campaign results, insights, and recommendations to clients or internal stakeholders.
- Use data-driven insights to identify opportunities for optimization and strategic adjustments to improve campaign performance.

**Conversion Tracking and Optimization**:

- Set up and configure conversion tracking mechanisms, such as Google Analytics goals and Google Tag Manager.
- Implement A/B testing and multivariate testing methodologies to optimize landing pages, ad creative, and conversion paths.
- Collaborate with web development and design teams to implement recommended changes and improvements.

**Client Communication and Relationship Management**:

- Serve as the primary point of contact for clients, providing regular updates, performance reviews, and strategic recommendations.
- Understand client objectives, challenges, and industry dynamics to tailor PPC strategies and campaigns accordingly.
- Build and maintain strong client relationships through proactive communication, responsiveness, and professionalism.

**Qualifications**:

- Bachelor's degree in Marketing, Advertising, Business, or related field. Advanced certifications in Google Ads (e.g., Google Ads Certification) preferred.
- Proven experience of minimum 3 years in managing Google Ads campaigns and other PPC platforms, preferably in an agency or digital marketing environment.
- Expertise in Google Ads campaign setup, optimization, and management across various campaign types.
- Strong analytical skills and proficiency in data analysis tools, such as Google Analytics, Google Data Studio, or similar platforms.
- Experience with bid management tools, keyword research tools, and other PPC software solutions.
- Excellent communication skills, both written and verbal, with the ability to explain complex concepts and performance metrics to clients and stakeholders.
- Detail-oriented with a focus on accuracy, quality, and continuous improvement.
- Ability to multitask, prioritize, and manage multiple clients or projects simultaneously.
- Team player with a collaborative mindset and a passion for staying up-to-date on industry trends and best practices.

Pay: ₹360,000.00 - ₹540,000.00 per year

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Overtime pay

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- Are you comfortable for 6 working days?

**Experience**:

- Google Ads: 3 years (preferred)

Work Location: In person