Executive SEO Marketer Howrah

21 hours ago

Howrah, India Discountershop Full time

We are an e-commerce company based in Howrah, West Bengal with products of various brands and client bases from European and Asian countries. We are looking for Social and Digital Marketers with specialization in Search engine Optimisation.

Are you looking for a full time job in marketing? Do you like to dive into search engine optimization and want to work in this area? We are looking for an search engine optimisation specialist for our webshop.

**You will be responsible for**:

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
- Reviewing and optimising the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimise digital marketing performance.
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
- Developing and managing the editorial calendar to ensure deadlines are met.
- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
- Ensuring consistency of brand voice, style and tone across all content.
- Driving performance marketing via Google Ads, Facebook Ads, PPC, SEO / SEM and Display Ads.
- Planning and executing viral marketing campaigns across a range of social media platforms.
- Designing and developing strong employer branding strategy.
- Analysing and interpreting metrics to measurethe success of employer branding initiatives.

Ideal Profile
- You have at least 1 year experience ideally in Content Management, Digital Marketing or Ecommerce within Internet industry.
- You have the ability to develop engaging content for a wide range of audiences.
- You are a creative marketing professional, preferably with a average content creation and writing background.
- Experience within Employer Branding, Social Media / Viral Marketing and Performance marketing would be a strong advantage.
- You are highly goal driven and work well in fast paced environments
- You pay strong attention to detail and deliver work that is of a high standard
- You possess strong analytical skills and are comfortable dealing with numerical data

What's on Offer?
- Leadership Role
- Flexible working options
- Great financial rewards

**Salary**: ₹14,000.00 - ₹40,000.00 per month

**Benefits**:

- Food provided

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Experience**:

- SEO: 1 year (preferred)
- PPC Campaign Management: 1 year (preferred)
- total work: 1 year (preferred)

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