Digital Marketing Executive

1 week ago

Kalamassery Kochi Kerala, India COLLEGE GURU Full time

**About the Role**

We are seeking a passionate and creative Digital Marketing Executive to join our growing team. You will play a key role in developing and executing our digital marketing strategy, driving brand awareness, student lead generation, and website traffic.

**Responsibilities**
- Develop and manage engaging content for social media platforms (e.g., Facebook, Instagram, Twitter) to promote CollegeGuru's services and connect with prospective students.
- Create and execute paid advertising campaigns across various digital channels (e.g., Google Ads, social media advertising) to generate leads and drive website traffic.
- Assist with Search Engine Optimization (SEO) efforts to improve CollegeGuru's ranking in search engine results pages.
- Manage and analyze website traffic data using analytics tools (e.g., Google Analytics) to measure campaign performance and identify areas for improvement.
- Stay up-to-date on the latest digital marketing trends and technologies.
- Collaborate with other marketing team members to develop and implement comprehensive marketing campaigns.

**Qualifications**
- Bachelor's degree in Marketing, Communications, or a related field (preferred)
- 1-2 years of experience in digital marketing
- Strong understanding of social media marketing principles and best practices
- Experience with content creation, copywriting, and graphic design (a plus)
- Proficiency in Google Analytics and other marketing analytics tools
- Excellent written and verbal communication skills
- Ability to work independently and manage multiple tasks simultaneously
- A passion for education and a strong desire to help students achieve their academic goals.

**Benefits**
- Be part of a team that is passionate about making a difference in the education sector.
- Continuous learning and development opportunities.

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Education**:

- Diploma (preferred)

**Experience**:

- Digital marketing: 2 years (required)

Work Location: In person

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