Marketing, Content Writer

2 weeks ago

Mumbai Maharashtra, India Della Group Full time

** Job Profile:
We are seeking a talented and creative Content Writer to join our team for our E-commerce website

**Responsibilities**:

- Write compelling and concise product descriptions that highlight key features, benefits, and unique selling points.
- Create engaging content for category pages, including headlines, subheadings, and introductory paragraphs.
- Develop SEO-friendly content to improve search engine visibility and drive organic traffic to the website.
- Research industry trends, market demand, and competitor offerings to identify opportunities for content creation.
- Collaborate with the marketing team to develop content strategies and campaigns that align with business objectives.
- Proofread and edit content to ensure accuracy, clarity, and adherence to brand guidelines.
- Write informative and engaging blog posts that educate, entertain, and inspire our audience.
- Optimize content for readability, user experience, and conversion rate optimization (CRO).
- Stay up to date with emerging content trends, best practices, and technologies in the E-commerce industry.
- Contribute to brainstorming sessions and creative ideation for new content initiatives.

**Job Expectations**:

- Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
- Proven experience as a Content Writer, Copywriter, or similar role, preferably in the E-commerce industry.
- Exceptional writing and editing skills with a keen eye for detail and accuracy.
- Strong understanding of SEO principles and best practices.
- Familiarity with keyword research tools and content optimization techniques.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
- Excellent communication and collaboration skills with a positive attitude and willingness to learn.
- Creative thinking and problem-solving abilities with a passion for storytelling and brand building.
- Proficiency in content management systems (CMS) and Microsoft Office Suite.
- Portfolio of writing samples demonstrating versatility, creativity, and proficiency in various content formats.

**Minimum Qualification**: Degree in relevant field

**Minimum Job Experience**: 2-3 years

**Reporting to**: Head of Department

**Travel**: No

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