Public Relations Executive

**Company: Neo Gen Solutions**

**Location: Vidya Vihar East, Mumbai**

**Profile: Public Relations Executive**

**About Company**:
**Neo Gen Solutions**is a dynamic Public Relations Agency, Government Consulting, CSR & Sustainability Advisory, and Legal Advisory firm. With a strong legacy of delivering impactful results, we empower organizations to grow strategically while staying future-ready. We pride ourselves on fostering a culture that values people, empowerment, ownership, and proactive problem-solving.

**Job Summary**:
We are seeking a motivated and dynamic Public Relations Executive with 2 -5 years of relevant experience to join our growing team. The PRE will play a crucial role in the day-to-day execution of client PR strategies, media relations, content development, and account management. This role requires strong writing skills, a proven ability to secure media placements, excellent organizational habits, and a proactive attitude.

**Key Responsibilities**:
**Media Relations & Client Service**:

- **Media Pitching**: Proactively develop and execute targeted media outreach strategies to secure coverage (print, online, broadcast) for clients in relevant trade, business, and national media.
- **Relationship Building**: Maintain and build strong relationships with key journalists, editors, and influencers in client-specific industries.
- **Reporting**: Track, monitor, and analyze media coverage using industry tools (e.g., Cision, Meltwater) and draft comprehensive coverage reports, including analysis of media impact.
- **Client Communication**: Serve as a primary day-to-day contact for clients, managing correspondence, scheduling meetings, and ensuring project deadlines are met.
- **Strategy Support**: Assist Account Managers and Directors in the development of PR plans, media strategies, and client presentations.

**Content Creation & Management**:

- **Content Drafting**: Draft and edit a variety of PR materials, including press releases, media alerts, pitches, key messages, Q&As, backgrounders, and briefing documents.
- **Social Media**: Support social media initiatives, including drafting content, monitoring channels, and executing campaigns for clients (where applicable).
- **Spokesperson Prep**: Coordinate logistics and prepare spokespersons for media interviews, including developing talking points and brief overviews.

**Account Administration**:

- **Organization**: Maintain accurate and up-to-date client files, media lists, and activity trackers.
- **Budget Support**: Assist in monitoring account budgets and expenses.
- **Time Management**: Accurately track and manage time against client accounts.

**Qualifications and Experience**:

- Bachelor's degree/ MBA in Public Relations, Communications, Journalism, Marketing, or a related field.
- **2-5 years of experience** working in a PR agency or in a comparable in-house communications role.
- **Proven track record** of securing meaningful media placements in business and trade media.
- Exceptional written and verbal communication skills; ability to draft professional, client-ready materials quickly and accurately.
- Strong understanding of the current media landscape and effective pitching techniques.
- Proficiency with PR tools (e.g., media databases, AI, ChatGPT, monitoring software, reporting platforms).
- Highly organized, detail-oriented, and able to manage multiple client projects simultaneously under tight deadlines.
- A collaborative and enthusiastic team player with a strong desire to learn and grow.

**Why Join Us?**
- Opportunity to work with exciting clients and high-impact campaigns.
- Commitment to professional development and mentorship.
- Competitive salary, comprehensive benefits package.

Pay: ₹15,000.00 - ₹50,000.00 per month

Work Location: In person