PPC Executive

20 hours ago

Delhi Delhi, India House of Travellers Full time

**Job Title: PPC Executive**

**Experience: Minimum 1 Year**

**Location: Delhi & Lucknow**

**Employment Type: Full-Time**

**Job Summary**:
**Key Responsibilities**:

- Plan, execute, and optimize PPC campaigns across various platforms (Google Ads, Facebook Ads, Bing, etc.)
- Conduct keyword research and competitor analysis to identify trends and opportunities.
- Write compelling ad copy and optimize landing pages for better conversions.
- Monitor and report on campaign performance metrics (CTR, CPC, CPA, ROAS).
- A/B test ad creatives and landing pages to improve campaign effectiveness.
- Manage daily budget caps, impression share, quality score, and other campaign metrics.
- Collaborate with the design and content team to ensure cohesive campaign strategies.
- Stay updated with the latest trends and best practices in paid marketing.

**Requirements**:

- Minimum 1 year of proven experience in PPC/SEM campaigns.
- Proficient in Google Ads, Facebook Business Manager, and Google Analytics.
- Strong analytical skills and data-driven thinking.
- Basic understanding of SEO and digital marketing concepts.
- Excellent communication and time-management skills.
- Certification in Google Ads or similar platforms is a plus.

**Preferred Qualifications**:

- Experience with eCommerce or lead generation campaigns.
- Familiarity with tools like SEMrush, Ahrefs, or SpyFu.
- Bachelor’s degree in Marketing, Business, or a related field.

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- New Delhi, Delhi: Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- Are you well aware about Google and meta ads?

**Education**:

- Bachelor's (preferred)

**Experience**:

- PPC Campaign Management: 1 year (required)

Work Location: In person

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