Google Ads Executive

1 week ago

Shimla, India Gashwa Technologies Private Limited Full time

Create, track, analyze and optimize paid search campaigns across Google.
- Monitor and evaluate search results and search performance across the major search channels.
- Understand, manage and optimize new and existing PPC campaign components including, but

not limited to - ad copy, bid prices, cost per conversion, cost per click, keyword research, etc.
- Develop and execute innovative & engaging campaigns to increase product awareness and

sales.
- Manage and maintain updates for large keyword lists through Google Ads Editor.
- Perform daily account management of pay per click accounts on Google Ads, Yahoo Ads, Bing

Ads and other search platforms
- Assist in the maintaining and monitoring of keyword bids, daily and monthly budget caps,

impression share, quality score and other important account metrics
- Provide creative copy and graphical ad templates suggestions
- Provide recommendations and execute strategies for keyword opportunities campaign

structuring, targeting, display network, and other facets of paid search
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking,

and other paid search initiatives
- Keep pace with search engine and PPC industry trends and developments.
- Communicate to team and management on project development, timelines, and results
- Work closely with the other team members.

Work Location: In person

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