Store Merchandiser

As a store merchandiser, your role is to create visually appealing displays and arrange products in a way that maximizes sales and enhances the overall shopping experience for customers. Your job description may include the following responsibilities:

- **Visual Merchandising**: Design and implement attractive displays to showcase products in-store. This involves arranging merchandise, setting up product demonstrations, and creating visually appealing layouts that highlight key features and promotions.
- **Product Placement**: Determine the best placement for products within the store, taking into consideration factors such as product category, seasonality, and customer preferences. Ensure that products are easily accessible, organized, and properly stocked.
- **Planogram Implementation**: Follow planograms (visual diagrams) provided by the company or brand to ensure consistent and accurate product placement. This may involve rearranging shelves, adjusting product facings, and updating displays based on the planogram guidelines.
- **Inventory Management**: Monitor and maintain appropriate stock levels by conducting regular inventory checks and collaborating with store management and the buying team. Communicate any stock issues or discrepancies to ensure timely replenishment.
- **Promotional Setup**: Assist in setting up and executing promotional displays and signage to effectively communicate sales, discounts, and other marketing initiatives. Ensure that promotional materials are up-to-date and in line with the brand guidelines.
- **Store Layout Planning**: Collaborate with store management and the visual merchandising team to plan and optimize the store layout, taking into consideration traffic flow, product categories, and seasonal changes. Make recommendations for layout improvements to enhance the overall shopping experience.
- **Product Knowledge**: Stay informed about product features, benefits, and specifications to effectively communicate with customers and assist them in making informed purchasing decisions. Train and educate store staff on product details and selling techniques.
- **Sales Analysis**: Monitor sales performance of various product categories and displays, and analyze the impact of visual merchandising efforts on sales. Provide feedback and suggestions to improve sales and customer engagement.
- **Collaboration with Cross-functional Teams**: Work closely with various teams, such as marketing, purchasing, and sales, to coordinate product launches, promotions, and seasonal campaigns. Collaborate with these teams to align visual merchandising efforts with overall marketing and sales objectives.
- **Compliance and Standards**: Adhere to company merchandising guidelines, brand standards, and compliance regulations. Ensure that displays and signage meet legal requirements, safety standards, and reflect the brand's image and values.
- **Performance Analysis**: Monitor the effectiveness of merchandising strategies by analyzing sales data, customer feedback, and other relevant metrics. Make adjustments to displays and product placements based on performance analysis to optimize sales and customer engagement.
- **Training and Support**: Provide training and guidance to store staff on visual merchandising techniques, standards, and best practices. Work closely with store management to ensure that staff members are knowledgeable about product features and benefits to assist customers effectively.
- **Continuous Improvement**: Stay informed about industry trends, attend training sessions, and participate in professional development opportunities to enhance your merchandising skills and knowledge. Continuously seek innovative ideas and strategies to improve the visual appeal and profitability of the store.

**Salary**: Up to ₹40,000.00 per month

**Benefits**:

- Leave encashment

Schedule:

- Day shift

**Speak with the employer**
+91 7435926308