SEO Expert

**OBJECTIVE SUMMARY**

Associate at the position of “SEO Expert” help businesses to build and improve their online brand presence. SEO Expert conduct keyword research, monitor website traffic and come up with improvement strategies to ensure the best possible user experience. They also keep up to date with current SEO techniques. They are expected to lead the digital SEO Executives in order to build the client websites.

**RESPONSIBILITIES**
- Work Delivery
- Responsible for conducting keyword research using dedicated software, and generating new keyword ideas.
- Responsible for analyzing website and social media pages, then making recommendations for improvement
- Responsible for monitoring website traffic, search results, and developing strategies.
- Responsible for generating content ideas and delegating these to the team.
- Responsible for overseeing content creation and offering suggestions.
- Responsible for optimizing pages for desktop, tablet, and mobile use.
- Responsible for keeping up to date with new trends and best SEO practices.
- Ensure proper reporting about the status about the project to the SEO Strategist.
- Responsible to execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Responsible to track, report, and analyze website analytics and PPC initiatives and campaigns.
- Responsible to manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Responsible to optimize copy and landing pages for search engine marketing
- Responsible to perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Review & Reporting work status from the SEO Executives
- Responsible for sending daily report on work status to the CEO.

**STATIONARY ITEMS/TOOLS/MACHINES NEEDED FOR THE ROLE**
- Computer/Laptop
- Pen, Calculator, Diary
- Mobile

**ENVIRONMENTAL CONDITIONS**
- SEO Executive usually works in internal environment.
- Normal working hours, may be required to work outside normal working hours due to the nature of the work in general. Additionally, will often need to work evenings, weekends, and overtime hours to accommodate activities such as management meetings etc.

**REQUIRED QUALIFICATION**

**Education**

Bachelor’s Degree/Post Graduate Degree

Knowledge of the Industry Standards and Practices

**Experience**

Minimum 2 - 4 years of experience in SEO/Digital Marketing Role

Experience with bid management tools (e.g., Click Equations, Marin, Ken shoo, Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

**Skills & Competencies**

Creativity, Communication, Presentation, Time Management, Adaptability, Multitasking

**Mental Competencies**

Behave Ethically

Build Relationships

Communicate Effectively

Foster Teamwork

Never Compromise

Focus on Quality

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Kochi, Kerala: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

**Speak with the employer**
+91 7034635046
- Health insurance