Digital Marketing Executive

2 days ago

Calicut Kerala, India BRIDGEWAY ATHER Full time

**Required Competencies**:

- Strong analytical skills to measure campaign effectiveness.
- Creativity in content creation and branding.
- Knowledge of automobile market trends and customer behavior.
- Hands-on experience with digital tools like Google Ads, Meta Ads, and analytics platforms.

**Key Tasks & Responsibilities**:

- **SEO & Website Management**:

- Optimize website content for search engines to improve ranking and traffic.
- Perform keyword research and implement SEO strategies.
- Ensure website updates and user experience enhancements.
- **Social Media Marketing**:

- Develop and execute social media strategies across platforms.
- Engage with audiences through organic and paid promotions.
- Monitor trends and competitor activities for optimization.
- **Paid Advertising & Campaigns**:

- Plan and manage paid digital marketing campaigns (Google Ads, Facebook, Instagram, LinkedIn).
- Optimize ad spend and track ROI using analytics tools.
- A/B testing and refining ad creatives for better performance.
- Develop targeted SMS campaigns for promotions and customer engagement.
- Track open rates, conversions, and optimize campaigns.
- **Content Marketing & Blogging**:

- Create engaging content for blogs, website, and social media.
- Collaborate with designers for visually appealing creatives.
- Ensure content aligns with brand positioning and industry trends.
- **Analytics & Performance Tracking**:

- Monitor campaign performance using Google Analytics, social media insights, and CRM data.
- Prepare reports and suggest improvements based on KPIs.
- Conduct competitor analysis and market research.
- **Lead Generation & Conversion Optimization**:

- Develop strategies to generate quality leads through digital channels.
- Optimize landing pages and CTAs to improve conversion rates.
- Work closely with the sales team for lead nurturing and conversion.
- **Influencer & Affiliate Marketing**:

- Identify and collaborate with relevant influencers in the automobile space.
- Develop partnerships with affiliates to enhance brand reach.
- Track influencer performance and ROI.
- **E-Commerce & Online Sales Support**:

- Manage and optimize digital platforms for automobile sales and bookings.
- Develop strategies to drive traffic and sales through online portals.
- Work with dealerships to enhance digital lead conversion.
- **Digital Trends & Innovations**:

- Stay updated with the latest digital marketing trends and tools.
- Experiment with new marketing strategies for continuous improvement.
- Attend industry webinars and training for skill enhancement.

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹14,000.00 - ₹20,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Weekend availability

Work Location: In person

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