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Content Creator

2 weeks ago

Mohali Punjab, India The Brand Makeover Full time

**Key Responsibilities: Video Production & Shooting**
- Plan, shoot, and edit high-quality short and long-form video content for platforms like Instagram Reels, YouTube Shorts, and Facebook
- Capture compelling visuals using various camera angles (wide, close-up, overhead, POV, etc.) to tell effective brand stories
- Set up lighting, sound, and background for indoor and outdoor shoots
- Stay hands-on with equipment such as DSLRs, gimbals, microphones, tripods, and lighting kits
- Shoot with a creative eye — turning simple scenes into dynamic, scroll-stopping visuals

**Content Creation & Creative Concepting**
- Bring fresh, original content ideas to the table for social media campaigns, product launches, and storytelling videos
- Collaborate with the marketing team to brainstorm content angles and visual styles that align with brand goals
- Produce high-quality visual and written content including videos, product shots, behind-the-scenes, testimonials, etc.
- Develop content across formats: vertical video, carousels, thumbnails, reels, story highlights, and more.

**Meta Ads & Lead Generation**
- Create performance-focused video and visual assets for Meta (Facebook & Instagram) ads
- Work with the digital marketing team to design ad creatives that generate clicks, leads, and conversions
- Analyze ad creative performance and optimize visuals and messaging accordingly**Trend Awareness & Platform Strategy**:

- Monitor content trends and viral formats on TikTok, Instagram Reels, and YouTube Shorts

**Requirements**:

- 6 months to 1 year of experience in content creation and videography
- Strong knowledge of video production, camera settings, shot composition, and multiple shooting angles
- Skilled in using tools like Adobe Premiere Pro, Final Cut Pro, CapCut, or similar editing software
- Proficiency in camera and audio equipment (DSLR/mirrorless, mics, gimbals, lighting)
- Creative thinker with a portfolio or reel demonstrating original ideas and video concepts
- Understanding of Meta Ads creative formats and how to design performance-based content
- Ability to work independently and manage projects from concept to final delivery
- Adapt shooting and editing style to match current platform-specific trends
- Use analytics tools to understand audience engagement and improve future content

**Job Types**: Full-time, Fresher, Freelance

Pay: ₹15,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

**Language**:

- Hindi (preferred)
- English (preferred)

Work Location: In person