Meta and Google Ads Executive
1 week ago
**About the Role**:
**Key Responsibilities**:
- Plan, create, and manage **Meta Ads (Facebook & Instagram)** and **Google Ads (Search, Display, Shopping, and Performance Max)** campaigns.
- Develop and execute **sales-driven ad strategies** to increase conversions and ROI.
- Manage daily campaign budgets, bids, and performance to ensure maximum profitability.
- Conduct keyword research, audience targeting, and competitive analysis.
- Optimize campaigns for best-performing creatives, ad copies, and landing pages.
- Track and report campaign performance using analytics tools (Google Analytics, Meta Ads Manager, etc.).
- Collaborate with the design and content teams to create engaging ad creatives and copy.
- Conduct A/B testing and performance analysis to improve campaign outcomes.
- Stay updated with the latest ad trends, platform updates, and eCommerce marketing practices.
**Requirements**:
- Minimum **1-2 years of hands-on experience** running **Meta and Google Ads for eCommerce**.
- Proven track record of running **sales-focused ad campaigns** that achieved tangible results.
- Strong understanding of **conversion tracking, pixel setup, and remarketing**.
- Experience with **Google Merchant Center** and **Facebook Business Manager**.
- Proficiency in **Google Analytics, Tag Manager**, and campaign reporting.
- Analytical mindset with strong attention to detail and data-driven decision-making.
- Excellent communication and teamwork skills.
**Preferred Qualifications**:
- Experience with **Shopify, WordPress, or WooCommerce**-based eCommerce stores.
- Certification in **Google Ads** or **Meta Blueprint** (preferred but not mandatory).
**Compensation**:
Competitive salary based on experience and performance.
**Job Types**: Full-time, Permanent
Pay: From ₹20,000.00 per month
**Benefits**:
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
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