Sales Associate

**Responsibilities**:
Main Responsibilities &
Tasks

Market
- Delivering Secondary monthly targets and Gross Revenue growth
- Planning routes efficiently to increase productivity
- Increase Net Distribution by increasing number of outlet served
- Increases Weighted Distribution by increasing SKU count in existing outlets
- Ensuring stock availability and Rack Execution as per planogram
- Relationship building in the market to maximize customer satisfaction

Training & Communication
- One-on-One training of PSRs to develop business understanding & sales capability
- Monthly target setting for each salesperson
- Works with salesperson in market to coach them on market execution
- Monitors salesperson performance using regular sales reports
- Communicates incentives and motivates salesperson to achieve targets

Distributor
- Distributor/Hub/Spokes appointment and retirement for territories
- Managing DB health (ROI) by ensuring adherence to Joint Business plan
- Jointly responsible for recruitment and retention of sales representatives
- Minimizing expiry/stales by ensuring FIFO and stacking norms of products
- Tracking correct and timely delivery of orders in the market
- Ensuring food compliance of every distributor
- Facilitating development of distributor on PepsiCo sales competencie

Qualifications:
Key Capabilities /

Competencies

Competencies

Knowledge

1. FMCG Sales and Distribution Model

2. Computer - Excel, Word, Outlook

3. Local language (good to have) and Basic English

4. Data proficiency - ROI Model

**Skills**:
1. Negotiation

2. Communication

3. People management

4. Time Management

5. Critical Thinking

6. Analytical Ability

7. Problem Solving

Key Interfaces

Internal

Area Sales Manager

Market Development Manager

Sales Development Manager

Revenue Manager

Supply Chain Manager

Unit Finance Manager

Unit HR Manager

External

Customers

Distributors

Salesperson | 3rd Party