Visualiser

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- Craft compelling brand narratives that position lab-grown diamonds as thefuture of sustainable luxury, highlighting their scientific innovation and ethical sourcing **Develop multi-layered story frameworks that connect emotionally withconsumers, emphasizing the journey from laboratory creation to lifetimememories** Create customer-centered narratives that address pain points aroundtraditional diamond sourcing and environmental concerns **Build storylines around key brand moments, from the precise laboratoryconditions that create each diamond to the celebration moments theycommemorate**

Visual Aesthetics & Creative Direction
- Define and maintain visual brand identity through cohesive color palettes,typography, and imagery that reflect modern luxury and scientific precision **Create mood boards and visual style guides that capture the brand's aesthetic philosophy, balancing cutting-edge technology with timeless elegance** Develop visual storytelling concepts for various media formats, ensuring consistency across digital platforms, packaging, and marketing materials **Design innovative visual presentations that showcase the unique properties and brilliance of lab-grown diamonds through advanced photography and digital visualization techniques**

Tone of Voice & Brand Communication
- Establish brand voice guidelines that communicate authenticity, innovation,and ethical luxury while remaining approachable and educational **Develop tone of voice frameworks that adapt across different audiences - from environmentally conscious millennials to luxury seekers to tech-forward consumers** Create messaging hierarchies that prioritize transparency about the lab-grown process while emphasizing emotional connections and lifestyle aspirations **Craft brand language that differentiates lab-grown diamonds from traditional alternatives without disparaging natural diamonds**

Creative Route & Campaign Development
- Conceptualize integrated creative campaigns that span digital, social media,influencer partnerships, and traditional luxury marketing channels **Develop content strategies that educate consumers about lab-grown diamond benefits while maintaining luxury brand positioning** Create immersive brand experiences through visual storytelling that makes the scientific process accessible and aspirational **Design customer journey narratives that guide prospects from awareness to purchase through compelling visual and emotional touchpoints**

Collaboration & Implementation
- Work closely with marketing teams to ensure visual concepts align withbusiness objectives and market positioning **Partner with photographers and content creators to execute visual concepts that maintain brand standards while pushing creative boundaries** Collaborate with product development teams to integrate brand storytelling into jewelry design and packaging experiences **Present creative concepts to stakeholders, articulating the strategic rationale behind visual and narrative choices**

Required QualificationsEducation & Experience **Bachelor's degree in Graphic Design, Fine Arts, Marketing, or related creative field**
- 3-5 years of experience in brand visualization, creative direction, or visual storytelling, preferably in luxury goods or jewelry industry
- Portfolio demonstrating expertise in brand narrative development, visual identity creation, and multi-channel creative campaigns

Technical Skills
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator,InDesign, After Effects) **Experience with digital visualization tools and 3D rendering softwarepreferred** Understanding of social media platforms and their unique visualrequirements, particularly Instagram and Pinterest **Knowledge of brand guidelines development and style guide creation**

Creative & Strategic Abilities
- Exceptional visual storytelling skills with ability to translate complex conceptsinto engaging narratives **Strong understanding of luxury brand aesthetics and premium market positioning** Ability to balance artistic vision with commercial objectives and market research insights **Experience in developing cohesive brand experiences across multiple touchpoints and media formats**

Industry Knowledge
- Understanding of jewelry and diamond industry dynamics, particularly theemerging lab-grown segment **ethical luxury market positioning** and aesthetic movements in luxurygoods **Familiarity with influencer marketing and digital brand building strategiesAwareness of sustainability trends and Knowledge of contemporary design trends Preferred Qualifications**:

- or high-end consumer goodsgemologycommerce visual strategiesUnderstanding of millennial and Gen-Z consumer behavior in luxury marketsExperience with content creation for social media and digital platformsExperience with luxury brand marketing Background in jewelry design or Knowledge of digital marketing and e-KPI’s
- and visual identity consistency scoresvisual content across digital platformsrelated to