Career in Fashion Communication

4 days ago


India Lakshya Full time

**_What_**: In the simplest sense, it is a mode of mass communication that aims at promoting trends of fashion among the targeted audience_._ Visual merchandising, styling and graphic designing, display, exhibit designing, advertising, public relation strategies and fashion-specific creative writing are the different tools with which the fashion industry reaches out to its potential consumers. With the multitude of domestic and foreign brands, companies and designers exploding onto the Indian retail scene, it is imperative for each one of them to develop a unique brand identity and maximise visibility.

The Starting monthly package can be around Rs.20, 000 to Rs.30, 000. With experience, you will acquire maturity in designing skills and a few years down the line your salary would be in the range of Rs.50, 000 to Rs.80, 000 per month. Of course, if you become a reputed designer you could demand the world.

**_ How_**: Fashion communication is one of the industry’s most untapped career resources. Despite being a relatively new mode of study, fashion communication has been warmly welcomed by the career-oriented youngsters as they find it to have immense scope in today’s fashion scenario. Fashion communication professionals are held in high demand, as they come up with effective solutions on design strategies in the highly competitive retail sector after considering various aspects of communication design. Trend prediction, fashion journalism, public relations, fashion advertising, style consultancy, product launches, store events management, catwalk shows, and exhibiting fashion products in galleries are the lucrative sectors of the industry that await their innovative services.
- Young professionals can also engage in creative sectors of fashion technology that relates to visual imagery, text, information and experiential design._

**_ Institutions:_



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