SEO Executive

3 days ago

Mansarovar Jaipur Rajasthan, India Alida Projects Full time

**SEO Strategy Development**:

- Develop tailored SEO strategies for the jewelry and clothing segments.
- Conduct competitor and market analysis to identify opportunities for growth.
- **Keyword Research & Optimization**:

- Perform keyword research to target high-value, niche-specific keywords.
- Optimize product descriptions, category pages, and landing pages for search engines.
- **Content Optimization**:

- Work with content writers to create engaging, SEO-friendly blogs and product content.
- Ensure content aligns with seasonal trends and target audience preferences.
- **On-Page & Technical SEO**:

- Improve website architecture for better navigation and user experience.
- Optimize website speed, mobile responsiveness, and fix technical issues like broken links.
- **Off-Page SEO & Link Building**:

- Build high-quality backlinks through outreach, partnerships, and guest blogging.
- Leverage local SEO strategies for physical stores or targeted locations.
- **Ecommerce Optimization**:

- Enhance product page rankings using schema markup, rich snippets, and alt tags.
- Optimize images, titles, and meta descriptions to improve click-through rates (CTR).
- **Analytics & Reporting**:

- Use tools like Google Analytics, Google Search Console, and SEMrush to track performance.
- Generate reports on traffic, rankings, and conversions, with actionable insights.
- **Stay Updated**:

- Keep up with industry trends in SEO, jewelry, and fashion to adapt strategies.
- Monitor search engine algorithm changes and adjust accordingly.

**Qualifications and Skills**:

- Proven experience as an SEO Specialist, preferably in the fashion or jewelry industry.
- Proficiency in SEO tools such as SEMrush, Ahrefs, or Moz.
- Knowledge of eCommerce platforms like Shopify, WooCommerce, or Magento.
- Familiarity with content management systems (CMS) like WordPress.
- Understanding of consumer behavior in the jewelry and fashion markets.
- Strong communication, analytical, and project management skills.
- Bachelor's degree in Marketing, IT, or a related field (preferred but not mandatory).

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Day shift
- Fixed shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 1 year (required)
- PPC Campaign Management: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

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