Brand Ambassador

4 days ago

Delhi, India Edrington Full time

**Requisition Id**:2657**Location**:Delhi, INOur Craft

Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our leading brand, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic, The Famous Grouse Blended Scotch Whisky, and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin.
Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.
Our Blend of Benefits
- Competitive Salary
- Annual Bonus
- 30 days holiday + 4 Giving More Days (volunteer days)
- Attractive pension
- Flexible working
- Global wellbeing programme
- **Location: Delhi**
Embrace Excellence
The Macallan Brand Ambassador’s role in Delhi, India is to engage and build strategic partnerships with top influencer groups, consumers and media, by bringing The Macallan “world” to life. They are required to inspire, educate, and recruit these audiences with unique and impactful experiences. As a secondary focus, The Macallan Brand Ambassador supports major brand initiatives, and helps deliver targeted portfolio performance and trade education in priority accounts.
Make an Impact
The Brand Ambassador is the face of The Macallan brand in Delhi and responsible for the education and engagement of consumers, influencer groups, media and internal/external stakeholders including local strategic partner. They will help to drive an increase in The Macallan’s ‘salience’, as measured by established tracking tools.
- Acting as our in-market authority on The Macallan brand and whisky category by conducting whisky tastings and hosting unique brand experiences
- Supporting the planning and execution of experiential events
- Representing The Macallan at priority media, consumer and trade events
- Influencer engagement in Delhi and beyond
- Delivering bespoke education and building elevated brand confidence within priority trade accounts, inspiring brand advocacy and ensuring front of mind presence
- Working with the local Marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives
Your Talent and Skills
- Experience working with luxury brand(s) and their clientele
- Socially connected with Influencer communities in key market, as well as advanced social media skills (Facebook, Instagram etc)
- Category, brand and portfolio strategy expertise
- High net worth individual interaction and influence methods
- Inspiring public speaking and presentation skills
- Strong influencing and negotiating skills

**_Application Closing Date - 2nd September 2024_**
LI-SS1

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