Product Content Planner

3 days ago

Bengaluru Karnataka, India Target Full time

**About Us**:
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.

Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose ingrained in who we are, what we value, and how we work. It is how we care, grow, and win together.

Right along with Target’s distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in the fast-changing retail environment? Are you a customer service enthusiast who is curious about the guest and can see the shopping journey through their eyes? Then you will have success on the Digital Operations team, whose goal is to offer guests a seamless online shopping experience across our platforms.

As a Product Content Planner, you primary responsibility will be to develop /build a strong Product Content Strategy that aligns with our 1P business and objectives. This will involve collaborating with various partners like, 1P Content Planners, Content leads and other Digital partners to ensure effective & relevant Content is curated in alignment with evolving business needs and guest purchasing pattern to drive traffic and conversion.

**The scope of your role includes,**

**Content Health**:

- Partner closely with Content Planners and Content Leads to build the content strategy for each pyramid for Target’s Marketplace business in order to improve the overall Content Health
- Own and drive Key Performance Indicators in service of guest experience to optimize current strategy
- Devise strategy and tactics to influence Target’s long-term digital strategy
- Execute the content strategy in collaboration with analysts and planners across US and India headquarters
- Perform research on guest behavior, market trends, competitor insights to build content relevancy & accuracy framework for Target’s Marketplace

**Cross-Functional Partnership**
- Build a strong and robust framework for partner communication process
- Collaborate with Partner Services team to build content services strategy
- Collaborate with Product and data teams to build tech solutions to drive content efficiencies
- Influence process and policy decisions through data analysis

**Reporting & Innovation**
- Identify new content types & strategies through competitive analysis & benchmarking
- Own, Govern and report Content Health Score recap to the Leadership team on a monthly basis.

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