SEO Expert

**Position Overview**

**Key Responsibilities**

**Core SEO Functions**
- Develop and execute comprehensive SEO strategies across on-page, off-page, technical, and semantic SEO
- Conduct thorough keyword research and trend analysis using Google Keyword Planner and advanced SEO tools
- Optimize website content, meta tags, headers, and internal linking structures
- Implement and maintain perfect website schema markup for enhanced search visibility
- Monitor and improve website technical performance, including Core Web Vitals, site speed, and mobile optimization

**Content & Link Building**
- Create SEO-optimized content including blog articles, landing pages, and product descriptions
- Develop and execute strategic backlink campaigns and guest posting initiatives
- Collaborate with content creators to ensure all content aligns with SEO best practices
- Optimize existing content for better search performance and user experience

**AI-Driven SEO & Emerging Technologies**
- Implement SEO strategies optimized for ChatGPT, Gemini, Perplexity, and other AI search platforms
- Utilize AI-powered SEO tools for content optimization and performance analysis
- Stay current with LLM optimization techniques and generative engine optimization (GEO)
- Adapt SEO strategies for voice search and AI-powered search experiences

**Technical Implementation**
- Configure and optimize RankMath SEO plugin for WordPress websites
- Edit website content and implement SEO recommendations using frontend development skills
- Conduct comprehensive SEO audits and technical site analysis
- Implement structured data markup and schema optimization
- Monitor and resolve crawl errors, broken links, and technical SEO issues

**Analytics & Reporting**
- Track and analyze SEO performance using Google Analytics, Search Console, and other analytics tools
- Provide regular reports on organic traffic, keyword rankings, and conversion metrics
- Conduct competitor analysis and market research
- Make data-driven recommendations for SEO strategy improvements

**Required Qualifications**

**Experience & Education**
- **2-3 years of proven SEO experience** with demonstrated results
- Bachelor's degree in Marketing, Communications, Computer Science, or related field (preferred)
- Portfolio of successful SEO campaigns and performance improvements

**Technical SEO Expertise**
- **On-Page SEO**: Title tags, meta descriptions, header optimization, internal linking
- **Off-Page SEO**: Link building, guest posting, citation building, brand mentions
- **Technical SEO**: Site speed optimization, mobile-first indexing, crawlability, indexability
- **Semantic SEO**: Topic modeling, entity optimization, content clustering
- **White-Hat SEO**: Ethical optimization practices, Google Guidelines compliance

**AI & Modern SEO Skills**
- Experience with **AI-driven SEO tools** (ChatGPT, Semrush, Ahrefs, Surfer SEO)
- Knowledge of **LLM optimization** and generative engine optimization
- Understanding of how to optimize content for AI search platforms
- Familiarity with AI content detection and optimization techniques

**Technical Skills**
- **WordPress expertise** with advanced knowledge of RankMath SEO plugin
- **Frontend development skills**: HTML, CSS, JavaScript basics for website editing
- **Schema markup** implementation and structured data optimization
- **Google Analytics 4** and Google Search Console proficiency
- Experience with SEO tools: Ahrefs, Semrush, Screaming Frog, Moz, etc.

**Content & Research Skills**
- **Google Keyword Research** and competitive analysis
- **Keyword trend analysis** and search intent understanding
- Content optimization and SEO copywriting
- **Guest posting** and outreach campaign management
- Understanding of E-A-T (Expertise, Authoritativeness, Trustworthiness) principles

**Preferred Qualifications**
- Experience with **Python or other programming languages** for SEO automation
- Knowledge of **conversion rate optimization (CRO)** principles
- Familiarity with **local SEO** and Google My Business optimization
- Experience with **international SEO** and hreflang implementation
- Understanding of **Core Web Vitals** and page experience signals
- Certification in Google Analytics, Google Ads, or other relevant platforms

**Key Competencies**
- **Analytical mindset** with strong problem-solving abilities
- **Adaptability** to algorithm updates and industry changes
- **Communication skills** for reporting and cross-team collaboration
- **Project management** capabilities for multiple campaigns
- **Continuous learning** attitude for staying current with SEO trends
- **Attention to detail** for technical implementation accuracy

**Compensation & Benefits**
- **Salary Range**: 60,000 annually
- Performance-based bonuses tied to SEO results and KPIs
- Professional development opportunities and training budgets

**Growth Opportunities**
- Path to Senior SEO Specialist or SEO Manager roles
- Opportunity to lead SEO strategy for major clients/proje