Content Writer

3 days ago

Panchkula, India IDEACLAN PRIVATE LIMITED Full time

**Job Overview**:
We are seeking a highly skilled **Technical Content Writer** with hands-on experience in **performance marketing** and **ad optimization platforms** like **Voluum Automizer**, **ClickFlare Optimizer**, **Revealbot (Birch)**, and **Madgicx**. You will be responsible for creating insightful, educational, and engaging content that demystifies complex ad-tech tools and supports digital marketers in making the most of these platforms.

**Key Responsibilities**:

- Create high-quality, technically accurate content including:

- Tool guides
- How-to articles
- Case studies
- Feature breakdowns
- Platform comparisons
- Work closely with performance marketers, product teams, and media buyers to understand tool use-cases.
- Simplify complex ad-tech functionalities into engaging and easy-to-follow content.
- Optimize content for SEO and conversion, using data-driven insights.
- Stay updated with trends in performance marketing and automation tools.

**Key Skills & Tools**:
**Voluum Automizer** - Rule-based automation, traffic source integrations, and optimization workflows

**ClickFlare Optimizer** - Postback setup, event tracking, auto-optimization rules

**Revealbot (Birch)** - Automated rule creation for Meta, Google Ads, Slack alerts

**Madgicx** - AI-powered ad performance tracking, budget optimization, creative insights

Experience in ad tracking, funnel analytics, and campaign automation

Strong knowledge of digital marketing, performance campaigns, and attribution

Familiarity with SEO and tools like SurferSEO, Ahrefs, or SEMrush (optional but preferred)

**Preferred Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field
- Prior experience writing for SaaS or ad-tech companies
- Ability to interpret data and performance metrics from ad dashboards
- Basic understanding of HTML, webhooks, and third-party integrations (optional)

**Why Join Us?**
- Work with a forward-thinking growth team
- Collaborate with experts in affiliate, eCommerce, and SaaS marketing
- Remote-first company culture
- Competitive salary and learning opportunities

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