Fmcg Sales Executive

The Sales Officer is responsible for overseeing the sales operations in a specific region or area, promoting FMCG products, building strong relationships with customers, and ensuring the products are available at retail outlets. They aim to achieve sales targets, enhance brand visibility, and increase market share in their assigned territory.

**Key Responsibilities**:

- **Sales Target Achievement**:

- Meet or exceed the monthly, quarterly, and annual sales targets set by the company.
- Develop and implement strategies to achieve sales growth within the assigned territory.
- Monitor sales performance and take corrective actions as needed to ensure targets are met.
- **Market Expansion**:

- Identify new business opportunities and potential clients, particularly in underdeveloped areas.
- Drive product availability and penetration in existing and new markets.
- Conduct market research to understand customer needs, competitor activities, and trends in the FMCG sector.
- **Customer Relationship Management**:

- Build and maintain strong, long-lasting relationships with distributors, retailers, and key customers.
- Provide excellent customer service, including addressing customer complaints and resolving issues promptly.
- Conduct regular visits to retail outlets to monitor product stock levels, displays, and ensure product availability.
- **Product Promotion and Merchandising**:

- Ensure proper product placement in retail outlets according to company guidelines.
- Organize and conduct promotional activities and in-store demonstrations to boost product visibility.
- Monitor competitors’ products and their strategies to stay ahead in the market.
- **Sales Reporting**:

- Prepare and submit regular reports on sales performance, market trends, competitor analysis, and customer feedback.
- Track sales and stock levels and report discrepancies or issues with inventory to the management.
- Analyze sales data to identify trends and opportunities for improvement.
- **Training and Development**:

- Train and guide sales teams or retail staff on product knowledge, promotional strategies, and sales techniques.
- Keep up to date with new product launches and provide relevant information to clients and customers.
- **Inventory Management**:

- Ensure that stock levels are maintained at appropriate levels to meet demand without overstocking or stockouts.
- Coordinate with distributors or warehouses for the timely delivery of products.
- **Negotiation and Pricing**:

- Negotiate pricing and terms with customers (retailers or distributors) to maximize revenue while maintaining brand value.
- Provide feedback to the marketing and product development teams about customer preferences, pricing strategies, and product adjustments.
- **Promotional Strategy Execution**:

- Implement marketing and promotional strategies in collaboration with the marketing department.
- Ensure that promotional materials and campaigns are available and executed at the point of sale.
- **Compliance and Reporting**:

- Ensure that sales activities comply with company policies, industry regulations, and ethical standards.
- Maintain accurate and up-to-date records of sales transactions, customer interactions, and market data.

**Skills & Qualifications**:

- **Education**: A Bachelor's degree in Business, Marketing, or a related field is typically preferred.
- **Experience**: 1-3 years of experience in sales, preferably in the FMCG or retail sector.
- **Key Skills**:

- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Sales and negotiation skills.
- Knowledge of the FMCG industry and market dynamics.
- Problem-solving skills and customer service orientation.
- Analytical mindset with a focus on performance tracking.
- **Language Proficiency**: Fluency in the local language and English is often required, depending on the region.

**Key Performance Indicators (KPIs)**:

- Sales revenue and target achievement.
- Market penetration and growth in assigned areas.
- Customer acquisition and retention rate.
- Stock availability and inventory management efficiency.
- Effectiveness of promotional activities and in-store merchandising.

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Language**:

- English (preferred)

Work Location: In person