Digital Marketing Coordinator

3 days ago

Remote, India Sphera Solutions Full time

Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.

Sphera is a portfolio company of Blackstone, a U.S.based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.

We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team of around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.

Objectives of this role
- Ensure that all marketing efforts serve immediate and long-term business goals by executing improvements for processes, content, and lead generation
- Prepare marketing activity reports and metrics for program success
- Compile market research, forecasts, competitor analyses, campaign results, and consumer trends
- Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members

Responsibilities
- Assist in executing all requests and strategies with internal and external stakeholders
- Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
- Support the marketing manager in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion
- Manage team project calendar and identify program statuses
- Maintain inventory of digital marketing internal and external resources, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
- Assist operations team in solving system issues as needed

Required skills and qualifications
- Experience in digital marketing coordination or similar role
- Experience with Pardot and program connectivity/setup
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Experience using data analytics software for research
- Excellent communication and presentation skills

Preferred skills and qualifications
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications
- Familiarity with digital marketing tools: Wordpress, Salesforce, Google Suite, SEMRush
- Experience in budgeting and forecasting

Sphera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

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