PPC Executive

2 days ago

Faridabad Haryana, India Navus IT Services Pvt Ltd Full time

**Job Title**: PPC Executive - E-commerce (Global)

**Key Responsibilities**:

- Develop, implement, and manage PPC campaigns across various digital platforms, including Amazon, Flip kart, Shopify, and more.
- Conduct thorough PPC audits to ensure alignment with industry best practices and continuous optimization.
- Perform daily account management tasks for pay-per-click (PPC) accounts, ensuring effective and efficient campaign performance.
- Monitor and adjust bids to optimize ROI, ensuring budget efficiency and campaign success.
- Design, run, and analyze PPC tests, reporting on results and implementing learnings for future campaigns.
- Conduct in-depth keyword research and selection to maximize campaign effectiveness.
- Stay updated with industry trends and evolving PPC strategies, ensuring the company remains competitive.
- Collaborate closely with the marketing team to align PPC campaigns with broader marketing objectives.
- Analyze competitor advertising strategies, identifying opportunities for differentiation and improvement.
- Develop forecasts and budgets for PPC activities, ensuring strategic allocation of resources.
- Provide creative input for ad copy and visual elements to enhance campaign effectiveness.
- Implement strategies to increase brand awareness and visibility across global markets.
- Generate monthly reports detailing key metrics, goal tracking, revenue tracking, and other KPIs.
- Optimize landing pages and ad copy for all PPC campaigns, focusing on conversion rate improvement.
- Build and manage large keyword lists, ensuring comprehensive coverage of relevant search terms.

**Qualifications**:

- Proven experience in managing PPC campaigns, preferably in a global e-commerce setting.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Proficiency in PPC tools and platforms such as Amazon Advertising, and others.
- Excellent understanding of keyword research, bid management, and ad copy optimization.
- Ability to work collaboratively with cross-functional teams to achieve marketing goals.
- Up-to-date with the latest trends and best practices in PPC and digital marketing.

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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