Digital Marketing Expert

**TECHNOPARK PHASE 3 CAMPUS, TRIVANDRUM** - **SOFTWARE** - **PERMANENT**Your Main Responsibilities**:

- Key Responsibilities:
- 1. Social Media Strategy and Execution:
- Strategic Planning:

- Develop comprehensive social media marketing strategies aimed at generating leads, increasing brand awareness, and engaging with target audiences.
- Conduct market research and competitor analysis to identify opportunities and threats in the social media landscape.
- Content Creation and Management:

- Oversee the creation, curation, and distribution of engaging content across all social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and others.
- Collaborate with content creators, graphic designers, and copywriters to produce high-quality and compelling content that resonates with the target audience.
- Develop and maintain a content calendar to ensure consistent and timely posting across all social media channels.
- Social Media Advertising:

- Plan, execute, and optimize social media advertising campaigns, focusing on lead generation and conversion.
- Manage budget allocation for social media advertising, ensuring efficient use of resources to maximize ROI.
- Utilize advanced targeting options to reach specific audience segments and drive qualified leads.
- Community Engagement:

- Monitor social media channels for brand mentions, customer inquiries, and feedback.
- Engage with online communities, influencers, and brand advocates to build relationships and foster brand loyalty.
- Respond to comments, messages, and reviews in a timely and professional manner.
- 2. Lead Generation and Conversion Optimization:
- Campaign Development:

- Utilize a mix of content marketing, gated content, webinars, and other tactics to capture high-quality leads.
- Implement A/B testing and other optimization techniques to improve lead conversion rates.
- Lead Nurturing:

- Collaborate with the sales team to ensure seamless lead handoff and follow-up processes.
- Use CRM and marketing automation tools to track lead interactions and measure campaign effectiveness.
- 3. PPC Campaign Management:
- PPC Strategy and Execution:

- Plan, execute, and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising.
- Create compelling ad copy, design visual assets, and implement effective targeting strategies to drive conversions.
- Monitor PPC campaign performance, analyze data, and make data-driven decisions to maximize ROI.
- Performance Analysis:

- Use advanced analytics tools to track PPC campaign performance, identify trends, and measure success against KPIs.
- Provide regular reports and actionable insights to stakeholders, highlighting successes, challenges, and areas for improvement.- Campaign Development:

- Automation and Optimization:

- 5. Analytics and Reporting:
- Data Analysis:

- Monitor and analyze the performance of all digital marketing campaigns using tools such as Google Analytics, SEMrush, and social media analytics platforms.
- Track key metrics, such as traffic, engagement, leads, and conversions, to measure campaign success.
- Reporting:

- Provide regular reports and actionable insights to senior management and stakeholders, highlighting successes, challenges, and areas for improvement.
- Use data-driven insights to refine strategies and improve overall campaign effectiveness.
- Continuous Improvement:

- Stay up-to-date with industry trends, emerging digital marketing technologies, and best practices.
- Experiment with new digital marketing techniques and tools to stay ahead of the competition.
- Continuously evaluate and improve digital marketing processes and workflows.
- 6. Collaboration and Communication:
- Cross-functional Collaboration:

- Work closely with internal teams, including content, design, product development, and sales, to ensure alignment and support for digital marketing initiatives.
- Collaborate with the sales team to develop and implement strategies that support lead generation and conversion goals.
- Stakeholder Communication:

- Present digital marketing strategies, plans, and performance reports to senior management and other stakeholders.
- Communicate effectively with external partners, agencies, and vendors to enhance marketing efforts.
- 7. Innovation and Continuous Improvement:
- Industry Awareness:

- Stay informed about the latest trends and developments in digital marketing, social media, and lead generation.
- Attend industry conferences, webinars, and training sessions to expand knowledge and skills.
- Creative Thinking:

- Encourage a culture of creativity and innovation within the team.
- Experiment with new digital marketing techniques and tools to improve campaign performance and stay ahead of competitors.
- Process Optimization:

- Continuously evaluate and improve digital marketing processes and workflows to enhance efficiency and effectiveness.
- Implement best practices and standard operating procedures to e