Intern

11 hours ago


Hyderabad, India Progress Full time

**JOB SUMMARY**:
Progress Software’s connectivity business called DataDirect is looking for a Product Marketing Content Intern to play a vital role in telling our story to the business audience. DataDirect, a pioneer and leader in the data connectivity space and is looking to continue building and increasing market momentum.

The Product Marketing Content Intern is responsible for assisting with creating collateral, overseeing focused marketing campaigns, building, and delivering presentations, and more across the DataDirect portfolio. The role is an excellent fit for technology enthusiasts and content creators looking to deepen their product marketing skills and help define how our products are positioned and sold. You will strive to understand the target audience and their pain points, then link DataDirect’ s unique value proposition and competitive differentiators to position us for market growth.

**Responsibilities**:

- Create compelling, well-researched, high-quality content for publication online, in print, and via other media
- Help shape market messaging for the business and drive messaging accuracy and consistency across the organization
- Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
- Work with product management and product marketing to understand their needs and articulate product capabilities and value
- Build and maintain a strong collaborative partnership with product management

LI-MM1


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