
Graphic Designer
4 days ago
**Position Title**: Graphic Designer
**Department**: Marketing / Branding
**Reporting To**: Marketing Manager / Creative Head
**Location**: Lower Parel
**Objective**:
To conceptualize and design engaging, brand-consistent visual content that enhances the identity and marketing efforts of the food brand. The Graphic Designer will support packaging, digital marketing, social media, website visuals, and offline collaterals.
**Key Responsibilities**:
**1. Branding & Visual Identity**
- Maintain and evolve the brand’s visual language across all design assets.
- Ensure consistency in tone, color palettes, typography, and image style across all platforms.
- Develop and update brand guidelines as needed.
**2. Packaging Design**
- Design or update product packaging including bottles, jars, pouches, labels, and boxes.
- Collaborate with product and production teams to ensure print-ready files are accurate and practical.
- Prepare dielines and work closely with printing vendors for final execution.
**3. Digital Marketing & Social Media**
- Create visually appealing creatives for Instagram, Facebook, Pinterest, and LinkedIn.
- Design banners, sliders, and graphics for the website and e-commerce platforms (Amazon, Flipkart, etc.).
**4. Print & Promotional Materials**
- Design brochures, flyers, posters, standees, and other print assets for exhibitions, retail, and in-store marketing.
- Support the sales team with visual content for pitch decks and catalogues.
**5. Photography & Content Collaboration**
- Work with food stylists and photographers to create high-quality product visuals.
- Edit and enhance product photos, lifestyle images, and recipe shots.
- Support short-form video and motion graphics for reels and ads (preferred but optional).
**Tools & Software**:
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom)
- Canva / Figma (for collaborative and quick edits)
- Basic knowledge of After Effects / Premiere Pro (a plus)
- File management via Google Drive, Dropbox, or equivalent
**Skills & Competencies**:
- Strong creative thinking and visual storytelling skills
- Deep understanding of color theory, typography, and layout for food-related visuals
- Knowledge of packaging requirements for food safety, labeling, and print production
- Ability to meet tight deadlines and manage multiple projects
- Awareness of trends in the food industry and digital aesthetics
**Qualifications**:
- Degree/Diploma in Graphic Design, Visual Communication, or related field
- 2+ years of design experience, preferably in FMCG, food, or lifestyle brand
- A strong portfolio showcasing food packaging, digital creatives, and brand work
Pay: ₹18,000.00 - ₹20,000.00 per month
Schedule:
- Day shift
Supplemental Pay:
- Yearly bonus
Work Location: In person
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