Marketing Executive

4 days ago

Kochi, India Lala Stories Full time

As a Marketing Executive, you will play a crucial role in developing and implementing marketing strategies to promote our products or services, drive brand awareness, and achieve business goals. You will be responsible for planning, executing, and optimizing marketing campaigns across various channels to reach and engage our target audience. The role requires a combination of creativity, analytical skills, and strategic thinking to contribute to the overall success of the marketing team and the organization.

**Responsibilities**:
Market Research and Analysis:
Conduct market research to identify trends, competitors, and opportunities.

Analyze consumer behavior and industry trends to inform marketing strategies.

Campaign Planning and Execution:
Develop and implement comprehensive marketing campaigns across multiple channels, including digital, social media, print, and events.

Collaborate with cross-functional teams to create and execute integrated marketing plans.

Content Development:
Create compelling and engaging content for various platforms, including websites, social media, and promotional materials.

Ensure brand consistency and messaging coherence across all communication channels.

Digital Marketing:
Manage and optimize online presence, including website content, SEO, and social media channels.

Utilize digital marketing tools and platforms for effective campaign execution.

Lead Generation and Conversion:
Develop strategies for lead generation and nurturing.

Work closely with the sales team to optimize the conversion of leads into customers.

Data Analysis and Reporting:
Monitor and analyze the performance of marketing campaigns using relevant metrics.

Provide regular reports and insights to assess the effectiveness of marketing strategies.

Event Planning and Coordination:
Plan and execute promotional events, trade shows, and sponsorships to enhance brand visibility.

Coordinate logistics and ensure a positive brand representation at events.

Collaboration and Communication:
Collaborate with internal teams, external agencies, and partners to ensure cohesive and effective marketing efforts.

Communicate marketing plans, goals, and results to stakeholders.

Budget Management:
Manage the marketing budget effectively, allocating resources to maximize ROI.

Provide cost estimates for campaigns and initiatives.

Adaptability and Innovation:
Stay updated on industry trends, emerging technologies, and marketing best practices.

Bring innovative ideas to the team and contribute to the continuous improvement of marketing strategies.

**Salary**: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Video Editing: 1 year (preferred)
- total work: 1 year (preferred)
- Video Production: 1 year (preferred)

**Speak with the employer**
+91 9539501222

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